Leading Change For Executives

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Quick Overview

4A's Members: $2,800 per person
4A's Non Members: $3,350 per person

Note: Login with your 4A's Profile for Member Discount

In March 2019, join an exclusive cohort of C-Suite and senior executives in a 6-week experiential program on Leading Change. 

Today’s agency leader is first and foremost a leader of change.

As the industry continues to be disrupted and evolve, success demands change. Changes in metrics, platforms, communication, business models, and ways of working together. Employees are demanding change, too. More inspiring work, more meaningful feedback, more flexible workplaces and more fast-tracks to growth.

There are many drivers, but change isn’t coming...change is already here. Leading change is now your greatest competitive advantage as an agency executive. Hosted by change experts NOBL Collective in partnership with 4As, you’ll walk away with:

  • Deep insights into why resistance to change happens in an agency environment, and how to overcome it

  • Actionable, easy-to-adopt tools and practices you can use to lead change at all levels in your agency

  • An intimate cohort of fellow agency executives to continue sharing skills, experiences and best practices with

Included In The Program:

  1. Customized, experiential 1.5-day offsite in New York hosted at 4A's

  2. Pairing with another “sponsor” (participate) in the program to build accountability and keep up momentum on leading change 

  3. Three virtual 1.5 hour cohort sessions to provide additional expertise on working through specific change scenarios 

  4. One 50-minute, 1:1 coaching session with NOBL leaders for every participant, providing personalized support in applying the lessons and takeaways from the program 



Key Dates: 

  • Program runs for 6-weeks: March 21 - May 2, 2019

  • Workshop at 4A's NY Office, 5 Bryant Park, 16th Floor, 1065 Avenue of the Americas, New York, NY 10018: 

    • Wednesday, March 21st, 10am - 5pm EST

    • Thursday, March 22nd, 10am - 1pm EST

  • 1.5-hour Virtual Sessions (opt-in): 

    • April 3rd, 12:00pm -1:30pm EST

    • April 17th, 12:00pm -1:30pm EST

    • May 2nd, 12:00pm - 1:30pm EST

  • 50-minute 1:1 coaching call booked by NOBL at your convenience 

Timing & What To Expect:

  • In preparation for the program, from March 1st or the date you register, NOBL will be in touch to host a 30-minute call with each executive. These brief interviews will surface the challenges and opportunities that are top of mind for you around leading change. In addition, NOBL will deploy a short online survey to all participants. Both steps will help inform the bespoke design of this program.

  • The program formally kicks off on March 20th. From March 20th-21st, executives will attend a customized, experiential 1.5-day offsite in New York, hosted at 4A's. The offsite will be a highly interactive, depth exploration of ools, TED-style talks, case studies, discussions and opportunities to learn from your peers on leading change. Executives will be paired up to “sponsor” each other for the duration of the program. This will build accountability and keep up the momentum on what you learn together.

  • Over the next 6 weeks, NOBL will host three virtual, 1.5 hour cohort sessions at the 2-week, 4-week and 6-week marks following the offsite. These opt-in sessions will provide additional expertise and opportunity to learn from your peers as we work tools and tactics for specific change scenarios.

  • Alongside these follow-up sessions, NOBL will host a 50-minute coaching call with each executive to be scheduled at your convenience. These 1:1 sessions will provide you with personalized support to apply the tools and takeaways from the program to your own priorities for leading change in your organization.

Who Is It For?
This program is exclusive to the agency C-Suite. We welcome CEOs, COOs, CMOs, CDOs, CCOs, CSOs, CGOs, CHROs, and executive-level heads of other functions.

About NOBL

NOBL Is a global change agency. We help leaders design cultures that deliver on strategy and adapt to change. We’re pioneering the intersection of organizational psychology, design thinking, and business strategy.

Registration Deadline
The registration deadline is Thursday, February 28, 2019 

Registration Fees

  • 4A's Members: $2,800

  • 4A's Non Members: $3,350 

Cancellation Policy

Refunds will be granted, excluding a processing fee of $150, if written notice is emailed to Joyce Glenn before Thursday, February 14. No refund will be given to any cancellation requests after February 14. 

4A’s may in rare instances, and on short notice, need to reschedule, abbreviate or even cancel a program or may need to substitute a speaker; this may be caused, for example, by severe weather or other force majeure events. We will provide the earliest notice that we are reasonably able to provide under those circumstances.

Registration: Contact Joyce Glenn | jglenn@4as.org | (212) 850-0742
Programming: Contact Shelley Kandpal | skandpal@4as.org 

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