The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. This 2-day workshop's objective is to provide learning based on the premise that creativity, profitability, and growth are fueled by effective leadership.
The program centers around a proprietary case study about a fictional agency struggling with many of the decisions our leaders face every day. In addition, the participants take part in a DiSC Work Of Leaders assessment and debrief which covers the core principles of leadership including Crafting A Vision, Building Alignment and Championing Execution. The Launch for Leaders agenda covers leadership development in four key areas:
Through presentations, breakout sessions and discussions, participants will be exposed to the principles of effective agency leadership as well as different points of view, best practices and practical application of what they learn. Each participant will also leave with templates and drafts of the following:
1. An organic growth plan for a specific account
2. An account optimization plan
3. A personal profile to inform their leadership behaviors
4. A relationship map to expand their influence
5. A creative scorecard to drive better work
6. A client buying dossier to improve the likelihood of selling ideas/strategies/fees to clients.
7. A focused development plan for continued learning
Mark Strong is a highly engaging trainer with more than 25 years of experience in the advertising world. He’s worked with blue-chip brands such as MasterCard, BMW, Starbucks and Levi’s at agencies such as Fallon and McCann. Within these organizations, he’s held roles such as Director of Account Management, Chief of Staff, Director of New Business and Head of Learning & Development. In addition to training professionals in advertising and other creative industries, Mark has more than a decade of experience as an Executive Coach, strategic facilitator, and team-building expert. He is accredited through the International Coach Federation and has significant credentials from Coach U, The Landmark Forum, DiSC, Institute of Coaching McLean Hospital, a Harvard Medical School affiliate, and The Institute for Professional Excellence in Coaching.