Pricing: Members ($2250) Non-Members ($2,650)
Research conducted by Harvard University found that about half of those who move into leadership positions fail. The 4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.
The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.
During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success. For a sneak peek at the Shele House simulation, click here.
Target attendees include new office CEO’s, COO’s, client service directors, major account directors, creative directors, and high-potential department heads. The ALS is also an invaluable learning experience for those being considered to eventually succeed current agency leaders.
The 4A’s Executive Leadership Program will be held March 3-5, 2020. View Agenda.
5 Bryant Park, 16th Floor
1065 Avenue of the Americas
New York, NY 10018
Click here to read more about the facilitator, Ed Baron.
For any questions about the program contact: firstname.lastname@example.org