How Blockchain Creates A New Digital Age

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Uncover the secrets of blockchain in this new course!

  • Know the basics of blockchain.

  • Understand its origins.

  • Discover how you can apply it to your agency’s strategy.




Blockchain technology has moved from its mysterious origins in the Bitcoin community to a technology that has captured imaginations and stands to transform multiple industries.

What Will You Learn

  • The important basics of blockchain - from where it came from to how it works now
  • The projects and proofs that start-ups and established companies alike are undertaking today
  • Questions you should be asking in your own organization

Who Should Attend

  • Professionals Managing Innovation
  • Digital Managers and Leaders


  • 60 minutes

Course Description

Relative to other industries, discussion of the impact of blockchain technology on our trade has been minimal. This is a mistake – it absolutely stands to become at least as disruptive as the Web was a generation ago.

With examples and case studies, this webinar will deliver the light-under-the-door of what can happen when companies and consortia provide “a single version of permanent digital truth” – a feature that blockchain technology uniquely provides.

About the Thought Leader


  Phil Gomes is Senior Vice President, U.S. B2B Digital at Edelman. Phil Gomes’ career in the communications field is characterized
  by his passionate interest in technology, media, and emerging forms of communication. Phil has counseled clients across all the
  firm’s practices, sectors, and markets worldwide. In this role, Phil challenges teams and companies to engage with online
  communities in ways that are compelling, persuasive, and parallel with “digital citizenship” expectations.

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