Customer Relationship Management

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Quick Overview

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Combine best CRM practices with major digital channels to optimize your campaigns!

  • Learn the importance of CRM - what it is, what it isn’t, and how you can use it in your agency.

  • Understand the key platforms that drive CRM success.



This is the seventh in an eight-part Digital Acceleration Series.

What Will You Learn

  • What CRM and CRM strategy are
  • How to use key platforms to optimize your CRM
  • How to implement CRM best practices

Who Should Attend

  • Account managers, media planners and strategists who are new to digital and want to develop their skills


  • 60 minutes

Course Description

Customer Relationship Management (CRM) combines best practice in leveraging the major digital channels – e-mail, mobile and social – with data analysis and campaign optimization. It’s a critical skill for today’s digital marketers and for driving results for your client.

In this course, we’ll cover how CRM can be used to drive brand loyalty through e-mail, mobile and social, while sharing the essential principles of CRM optimizations.

About the Thought Leader

Nick_New   Nick New, managing director of The Knowledge Engineers by AVADO, has spent the past 10 years developing digital best practice.
  For the past eight years, Nick has been working with marketers, advertising agencies and media owners globally to develop digital
  vision and capability.

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