This is the seventh in an eight-part Digital Acceleration Series.
What Will You Learn
Who Should Attend
Customer Relationship Management (CRM) combines best practice in leveraging the major digital channels – e-mail, mobile and social – with data analysis and campaign optimization. It’s a critical skill for today’s digital marketers and for driving results for your client.
In this course, we’ll cover how CRM can be used to drive brand loyalty through e-mail, mobile and social, while sharing the essential principles of CRM optimizations.
About the Thought Leader
| Nick New, managing director of The Knowledge Engineers by AVADO, has spent the past 10 years developing digital best practice.
For the past eight years, Nick has been working with marketers, advertising agencies and media owners globally to develop digital
vision and capability.