The Importance of SEO & PPC

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Quick Overview

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Learn the basics of SEO and PPC and how they impact your client’s business!

  • Understand the basics of search engine optimization.

  • Discover how to implement these concepts to your client strategies.

  • Use simple search tools to help build keyword lists.




Digital Acceleration Series: The Importance of SEO & PPC 

What Will You Learn

  • How to use simple search tools to build keyword lists
  • How search engine optimization works
  • How to apply SEO and PPC concepts to your client strategy
  • How to use key principles of on-the-page and off-the-page SEO to understand how websites work

Who Should Attend

  • Creatives, account managers, media planners and strategists who are new to digital and want to develop their skills and confidence


  • 60 minutes

Course Description

In 2017, the U.S. will spend $32 billion on paid search. In April 2016 alone, search engines processed more than 16 billion queries! Now more than ever, understanding how search works is essential to connecting with audiences and selling your clients’ products. SEO can be transformational for the success of a website, and, as part of an integrated campaign, be key to proven long-term success. Knowing how paid and natural search works is one of the top skills every marketer needs, as it explains how we all behave online and how brands can use this information to connect consumers with content and communications that influence behavior.

About the Thought Leader


  Nick New, managing director of The Knowledge Engineers by AVADO, has spent the past 10 years developing digital best practice.
  For the past eight years, Nick has been working with marketers, advertising agencies and media owners globally to develop digital
  vision and capability

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