Digital Acceleration Series: The Importance of SEO & PPC
What Will You Learn
Who Should Attend
In 2017, the U.S. will spend $32 billion on paid search. In April 2016 alone, search engines processed more than 16 billion queries! Now more than ever, understanding how search works is essential to connecting with audiences and selling your clients’ products. SEO can be transformational for the success of a website, and, as part of an integrated campaign, be key to proven long-term success. Knowing how paid and natural search works is one of the top skills every marketer needs, as it explains how we all behave online and how brands can use this information to connect consumers with content and communications that influence behavior.
About the Thought Leader
Nick New, managing director of The Knowledge Engineers by AVADO, has spent the past 10 years developing digital best practice.