It’s critical for agency employees to understand how to effectively track their progress with digital campaigns. This course gives you the tools you need!
What Will You Learn
Who Should Attend
Today, increasing amounts of media are managed using ad tech and programmatic tools, which means you must be better than ever at measurement, analytics and optimization.
In this course, instructor Nick New shows you how to improve and maximize the impact of your campaign through tips and best practices in measurement, analytics and optimization. Students will learn how to leverage tools like Google Analytics and Campaign Reports to track success and optimize campaigns. Get ready to master your analytics, measurement, and campaign optimization!
About the Thought Leader
| Nick New, managing director of The Knowledge Engineers by AVADO, has spent the past 10 years developing digital best practice.
For the past eight years, Nick has been working with marketers, advertising agencies and media owners globally to develop digital
vision and capability.