Analytics, Measurement & Optimization

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$221.00

Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Maximize the impact of your campaign with KPIs!

  • Understand how to approach measurement.

  • Gain a deeper understanding of how a funnel framework operates.

  • Define conversion events and goals.

 

$221.00

Details

It’s critical for agency employees to understand how to effectively track their progress with digital campaigns. This course gives you the tools you need!

What Will You Learn

  • How to use measurement, KPIs, and your funnel framework to track success
  • The fundamentals of measurement in paid, performance, and social advertising campaigns
  • How to define conversion events
  • How to set optimized goals
  • How to use Google Analytics and Campaign Reports

 Who Should Attend

  • Account Managers
  • Media Planners
  • Strategists
  • Professionals who are new to digital and want to develop their skills

 Duration

  • 60 minutes

Course Description

Today, increasing amounts of media are managed using ad tech and programmatic tools, which means you must be better than ever at measurement, analytics and optimization.

In this course, instructor Nick New shows you how to improve and maximize the impact of your campaign through tips and best practices in measurement, analytics and optimization. Students will learn how to leverage tools like Google Analytics and Campaign Reports to track success and optimize campaigns. Get ready to master your analytics, measurement, and campaign optimization!

About the Thought Leader

Nick_New   Nick New, managing director of The Knowledge Engineers by AVADO, has spent the past 10 years developing digital best practice.
  For the past eight years, Nick has been working with marketers, advertising agencies and media owners globally to develop digital
  vision and capability. 

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