Developing a Client Leadership Strategy

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Quick Overview

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Start thinking ahead for your clients to build long-lasting relationships!

  • Learn a method for capturing insights that can help you think ahead with your client portfolios

  • Understand the varying needs of different people in the client’s business to address future problems

  • Devise action steps that move your agency toward greater revenue growth



It’s not enough to simply keep clients happy by only doing what they ask you to do. Start thinking ahead to address their needs ahead of time and lead them to greater success!

What Will You Learn

  • A method for capturing insights that result in forward-thinking on client portfolios

  • How the varying needs of different people in a client’s business impact how you lead clients

  • How to strategize specific action steps to improve or repair a client relationship

  • How to devise a strategy that will move your agency toward greater revenue growth with existing clients

Who Should Attend

  • Account Managers

Course Description

In today’s marketplace, you have to think ahead for your clients––teaching them about the ever-changing marketing landscape, while looking for opportunities to increase your agency’s value to, and therefore revenue from, your clients. Agency people are constantly making plans––campaign plans for clients, and new business and strategic plans for the agency itself. But too often they fail to make a formal plan for strengthening client relationships and growing revenue on specific accounts––in other words, how to lead, and not just service, their clients. It’s time to break this cycle. Join your instructor, Sheila Campbell, as she reviews essential points for developing a leadership position with clients. You’ll walk away with a better understanding of what’s expected from every high-performing account leader, and how to present ideas so that you have the maximum chance of being accepted and growing both your revenue and client relationship.

About the Thought Leader


Sheila Campbell is president of Wild Blue Yonder, a consulting firm based in Washington, DC. She conducts training sessions on managing client relationships, leading integrated accounts, presentation skills, creative thinking, and leadership issues for agencies across the country. Before starting Wild Blue Yonder, Sheila spent her career in account management and agency ownership.

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