Current and Future Possibilities with AR/VR

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how AR and VR can help you build a digital presence!

  • Understand how AR and VR technologies are being used in today’s marketplace.

  • Learn the wide range of platforms you can use.

  • Discover immediate opportunities that will have the biggest impact.



Augmented reality (AR) and virtual reality (VR) are captivating people in imaginative ways. Recently, Pokémon Go featured a novel use of AR that helped propel it past the 500 million download milestone. Meanwhile, Sony has launching PlayStation VR which should provide the most scale yet for high-end headsets.

What Will You Learn

  • How to implement AR and VR into your existing digital strategy
  • The platforms you can use
  • How to identify key differences in these new technologies
  • How to overcome some of the biggest challenges faced right now

Who Should Attend

  • Executives in strategy, creative, production
  • People interested in understanding future trends and how mixed reality will influence advertising, media consumption, and the way all marketers tell stories in the years ahead  


  • 60 minutes

Course Description

By 2020, the worldwide market for VR could reach anywhere from $10 billion to $70 billion, and worldwide AR revenues could reach as high as $90 billion in that time, according to estimates tracked by eMarketer. Deutsche Bank predicts that the number of VR users could skyrocket from 23 million to 155 million between 2016 and 2020. As AR and VR further blend, leading to the new term “mixed reality” to cover the intersection of the two, marketers will need to learn how to keep their brands relevant with new technologies. In this course, you’ll learn the basics of AR and VR - as well as how these two technologies can be used in your digital strategy right now!

About the Thought Leader


  David Berkowitz, currently the principal of his consultancy Serial Marketer, previously served as Chief Marketing Officer at
  Publicis Groupe creative agency MRY.

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