Augmented reality (AR) and virtual reality (VR) are captivating people in imaginative ways. Recently, Pokémon Go featured a novel use of AR that helped propel it past the 500 million download milestone. Meanwhile, Sony has launching PlayStation VR which should provide the most scale yet for high-end headsets.
What Will You Learn
Who Should Attend
By 2020, the worldwide market for VR could reach anywhere from $10 billion to $70 billion, and worldwide AR revenues could reach as high as $90 billion in that time, according to estimates tracked by eMarketer. Deutsche Bank predicts that the number of VR users could skyrocket from 23 million to 155 million between 2016 and 2020. As AR and VR further blend, leading to the new term “mixed reality” to cover the intersection of the two, marketers will need to learn how to keep their brands relevant with new technologies. In this course, you’ll learn the basics of AR and VR - as well as how these two technologies can be used in your digital strategy right now!
About the Thought Leader
David Berkowitz, currently the principal of his consultancy Serial Marketer, previously served as Chief Marketing Officer at