Creative Thinking | Workshop

Today’s competitive environment essentially requires that everyone be a more creative thinker. Developing creative skills is not just for members of the creative team; anyone can learn to make their brain more fluent in producing new ideas. This highly interactive workshop introduces participants to techniques — based on the latest research in brain science — for developing and evaluating all kinds of ideas, for any department, in groups or individually.

Participants learn how to reframe problems to challenge assumptions and reveal new possibilities; how to evaluate new ideas to see which are most likely to be productive; and how to collaborate more effectively with colleagues in order to develop the best ideas.

What You Will Learn

  • Creative thinking “warm-up” exercises
  • An effective methodology for generating new ideas
  • How to avoid typical patterned thinking
  • Discussing and evaluating team member ideas in a positive and constructive manner

Workshop Structure 

  • This half-day workshop is designed to be highly participatory, with frequent individual and group exercises conducted throughout the session. If appropriate, we can blend in modules from our other workshops to provide deeper learning in complementary subjects such as strategic thinking.
  • It is designed for anyone in the agency who is looking to enhance their creative thinking skills, from all areas and levels of the organization.

Want To Learn More / Purchase This Workshop?

  • If you’re interested in purchasing this workshop for your agency, please complete this request form and someone from the 4A’s Learning & Development Team will schedule an intro call to discuss your needs and confirm pricing.

Note about pricing: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately.

About Gary Duke


Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative companies looking to enhance the leadership, creative thinking, and strategic and    communication skills of their employees. He applies more than 25 years of ad agency and client-side experience to every training session, infusing learning theory with practical real-world knowledge. Gary works with many of the industry’s top global agencies — including Havas Worldwide, JWT, Leo Burnett, Ogilvy, Publicis, Razorfish and Y&R — as well as some of the world’s leading consumer brands.