How to Play to Your Agency’s Strengths

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Stop chasing new business - reframe your position and have new business chase you!

  • Learn to develop a stronger win ration in new business.

  • Explore a broader geographical market area.

  • Leverage your pricing!



Would you like to stop chasing new business and have it start to chase you? Don’t think that’s possible? Learn how in this course!

What Will You Learn

  • Well-crafted agency strategy that yields better results

  • How to develop a stronger win ration in new business

  • How to play to your agency’s strengths

  • How to market to a broader geographical market area

  • How to forge a clear path for developing new services

  • How to leverage your pricing by selling expertise over services

Who Should Attend

  • C-Suite Leaders 

Course Description

Are you ready to have new business chase you for once instead of the other way around? That's what happens to focused agencies who have a high-value positioning strategy.  When you know what you stand for, it attracts the right type of client that's the exact right fit for the agency.

This course identifies the four key questions your agency must answer to become more intensely appealing to a select group of prospects.  We examine each question in detail, and you'll walk away with a better understanding of how your team can optimize its new business success by standing for something instead of trying to stand for everything.

About the Thought Leader


  Tim Williams is one of the leading experts on positioning strategy for agencies and other professional services firms. His two books,
  "Take a Stand for Your Brand" and "Positioning for Professionals" have guided hundreds of agencies through successful re-
  positionings. Tim is the founder of Ignition Consulting Group

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