Understanding Chemistry with Clients

Be the first to review this product

Availability: In stock


Quick Overview

Free for 4A's Members / Non-4A's Members: $221

Do you have strong client relationships? In our world, chemistry is everything.

  • Discover why a good personal chemistry is critical to agency-client relationships.

  • Uncover the different personality profiles and how to identify them.

  • Modify behavior to improve relationships and create lifelong clients.



In the end, everything boils down to chemistry. Having good personal chemistry with clients will help you sell more often and maintain long-lasting client relationships once you begin working together.

What Will You Learn

  • Why personal chemistry is critical to building relationships
  • The different personality profiles, how to identify them, and how they interact with one another
  • How to modify your behavior to improve client relationships
  • Improve communication

Who Should Attend

  • Anyone who works with clients or new business


  • 60 minutes

Course Description

Bob Sanders, President, Sanders Consulting Group, reveals the number-one reason clients fire agencies. Learn how chemistry works in new business, client retention and personal relationships. See how tensions can build among friends and partners, clients and agencies. And discover the natural axis of conflict that exists in many relationships.

This course will teach you how to spot potential client/agency conflicts early, before things turn bad. Learn how bad chemistry hinders communication within the agency and increases tension and stress between departments. Find a better way to work together that builds teamwork and improves productivity.

 About the Thought Leader


  As President of Sanders Consulting Group, webinar leader Bob Sanders works exclusively with agencies, public relations firms,
  design companies, direct response operations and other marketing communication firms.
  Sanders Consulting has been selected
  as the prime new business resource for the world’s largest and best-managed marketing communication companies and networks
  around the world. Their focus is on helping agencies find new directions for growth.

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.