How to Manage the People Who Don’t Report to You

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Quick Overview

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Learn to lead across departments!

  • Master the development of mutually beneficial cross-department relationships.

  • Understand how to avoid leadership pitfalls when working with other teams.

  • Discover how to communicate effectively with direct reports.



Most agency people constantly have to get things done by working with people who don’t report to them — in other agency disciplines, at the client’s, or even at the client’s other partner shops.

What Will You Learn

  • How to develop mutually advantageous relationships

  • How to lead across departments

  • How to communicate with executive leadership, and discover what they’re looking for in employees

  • How to communicate effectively with laterally-employed team members

Who Should Attend

  • Project Manager

  • Account Managers

  • Business Leaders 

Course Description

In this leadership course, Sheila Campbell will show students how simply demanding, or even nicely requesting, what they need doesn’t always work. Instead, we must foster relationships that make people want to help us. In addition to managing all those sideways relationships, people have to be able to skillfully manage their relationships with their supervisors, department heads and other agency honchos. The work of these senior people is often so complex that it’s hard to get their attention — or to communicate with them skillfully in the brief time they have for internal one-on-one conversations.

About the Thought Leader


Sheila Campbell is president of Wild Blue Yonder, a consulting firm based in Washington, DC. She conducts training sessions on managing client relationships, leading integrated accounts, presentation skills, creative thinking, and leadership issues for agencies across the country. Before starting Wild Blue Yonder, Sheila spent her career in account management and agency ownership.

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