3 Steps to Learn How to Innovate

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Quick Overview

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Create innovative solutions to position your clients as disruptors!

  • Use customer and technology insights to discover opportunities for innovation.

  • Develop an effective Client Innovative Workshop.

  • Turn innovation into new scopes of work!



Clients are asking their agency partners to innovate rather than just create advertising. Are you ready to rise to the challenge?

What Will You Learn

  • How to take customer and technology insights and turn them into opportunities for innovation

  • How to develop effective Client Innovation Workshops

  • How to turn innovation into new scopes of work for your team

Who Should Attend

  • All professionals in client-facing roles

Course Description

The “Age of Connectivity” is yielding a myriad of technology disruptors — companies with unique and innovative business models that are displacing well-entrenched industries. Think: Uber, Airbnb, or Blue Apron. The important question for agencies is:

How do we help ensure our clients go from disrupted to disruptor?  
Join Barry Wacksman as he provides a framework to guide your clients to innovation by intersecting customer needs with technology trends. You’ll learn how to interpret customer and tech insights to unearth opportunities for innovation, how to get your customers involved with impactful Client Innovation Workshops, and how to turn innovation into new scopes of work for your agency’s team.

About the Thought Leader


Barry Wacksman is the Global Chief Strategy Officer of R/GA and the co-author of Connected by Design (Jossey-Bass/Wiley & Sons, 2014).

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