Details
Clients are asking their agency partners to innovate rather than just create advertising. Are you ready to rise to the challenge?
What Will You Learn
-
How to take customer and technology insights and turn them into opportunities for innovation
-
How to develop effective Client Innovation Workshops
-
How to turn innovation into new scopes of work for your team
Who Should Attend
-
All professionals in client-facing roles
Course Description
The “Age of Connectivity” is yielding a myriad of technology disruptors — companies with unique and innovative business models that are displacing well-entrenched industries. Think: Uber, Airbnb, or Blue Apron. The important question for agencies is:
How do we help ensure our clients go from disrupted to disruptor?
Join Barry Wacksman as he provides a framework to guide your clients to innovation by intersecting customer needs with technology trends. You’ll learn how to interpret customer and tech insights to unearth opportunities for innovation, how to get your customers involved with impactful Client Innovation Workshops, and how to turn innovation into new scopes of work for your agency’s team.
About the Thought Leader
|
|
Barry Wacksman is the Global Chief Strategy Officer of R/GA and the co-author of Connected by Design (Jossey-Bass/Wiley & Sons, 2014). |
