Cross-Selling Agency Services: How to Introduce New Ideas and Initiatives and Move Clients to “Yes!”

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Quick Overview

Free for 4A's Members / Non-4A's Members: $221

Market your brilliant ideas and get your clients on board!

  • Recognize different levels of client need

  • Communicate the value of your idea with tangible benefits

  • Keep a client committed for the long-haul



In today’s rough and tumble marketing environment, account leaders have to be able to recognize opportunity and jump on it. To fully serve clients – and capture all the revenue potential – account leaders need to learn to think of new ways to add value to their clients and sell these new value-add ideas effectively!

What Will You Learn

  • How to recognize the different levels of client need

  • Recognizing where your client is at right now, and how you can best address their concerns

  • Improving your listening skills

  • Turning ideas into value-add benefits for clients

Who Should Attend

  • Anyone who is client-facing


  • 60 minutes

Course Description

There will be times when account leaders will have a genuinely wonderful new idea for a client - only to get shot down. This course is designed to help you not only generate those new, income-generating ideas, but to sell them effectively, as well.

Almost anyone who is client-facing will benefit from this course. Anyone in an agency has the capability to sell a new, valuable idea to a client - they just need the right tools!

About the Thought Leader


Sheila Campbell is president of Wild Blue Yonder, a consulting firm based in Washington, DC. She conducts training sessions on managing client relationships, leading integrated accounts, presentation skills, creative thinking, and leadership issues for agencies across the country. Before starting Wild Blue Yonder, Sheila spent her career in account management and agency ownership.

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