What Will You Learn
The five most important responsibilities of account leaders
How to earn credibility with clients
Negotiating tough topics with clients
How to manage client expectations
Who Should Attend
Junior to mid-level account managers with up to five years experience
Project managers and other agency specialists who regularly interface with clients
Successful management of client relationships can be very challenging in our business. Yet it can be one of the most rewarding areas of your career development when you master critical client relationship skills.
Managing the Client Relationship is a four-part microlearning course designed to develop and enhance your client relationship management skills. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session.
This course is part of the Coffee Break Video Series from Wild Blue Yonder.
About the Thought Leader
Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative companies looking to enhance the leadership, creative thinking, and strategic and communication skills of their employees. He applies more than 25 years of ad agency and client-side experience to every training session, infusing learning theory with practical real-world knowledge. Gary works with many of the industry’s top independent and global agencies — including Havas Worldwide, JWT, Leo Burnett, Ogilvy, Publicis, Razorfish and IPG — as well as some of the world’s leading consumer brands.