Account Management

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Account Management Boot Camp, February 27 | New York

Date: February 27, 9 am - 5 pm ( Breakfast will be served at 8:30 am)

Location; 5 Bryant Park, New York, NY 10018

Pricing: Members ($850) Non-Members ($1,050)


To be successful in today’s rapidly changing and competitive world – with more demanding clients, the shift to increasingly more project work, and what always feels like less time/money, business leaders must increasingly become more agile and strategic. This highly interactive, one day course is for anyone in Account Management roles and covers critical topics relating to mastering the business, the client, the creative output, and the people who make it all happen.

 

Learn Key outputs will include:

  • An organic growth plan

  • An account optimization strategy

  • A personal profile to inform leadership behaviors

  • A relationship map to expand one’s influence with internal and external constituencies.

  • A focused development plan for continued learning.

 

Who is it for?

This course is ideal for any professional in account management.

Coffee Break Series for Account Management

4A's Members: $895  (Login with your 4A's Profile for Member Discount) / Non Members: $1,195

The Coffee Break Series for Account Management is led by Wild Blue Yonder. This on-demand series includes all three of the on-demand courses including: Managing the Client RelationshipManaging My Everyday WorkBringing New Ideas to Clients. You can also buy them separately if you are interested in a specific module. 

Sessions Include:

  1. Bringing New Ideas to Clients

  2. Managing My Everyday Work

  3. Managing the Client Relationship

Coffee Break Video Series: Managing My Everyday Work

 4A's Members: $325 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $425

Managing your day-to-day workload and keeping your clients informed along the way is not an easy task, to say the least. Yet it’s one of the most critical skill areas needed in order to be an effective account or project manager. 

Managing My Everyday Work is a four-part microlearning course designed to develop and enhance your workflow management and client communication skills. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session. 

This course is part of the Coffee Break Video Series from Wild Blue Yonder.

What Will You Learn

  • How to plan and conduct a productive meeting

  • How to keep clients informed about projects without making extra work for you

  • What to do when something goes wrong on a client project

  • Time management tips and techniques for working more efficiently

Coffee Break Video Series: Bringing New Ideas to Clients

4A's Members: $325 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $425

Knowing when and how to bring new ideas and recommendations to clients are important skills for any agency account manager. And when it comes time to present new ideas to clients, your voice and body language can either help or hurt your chances of getting your clients to say “yes.”

Bring New Ideas to Clients  is a four-part microlearning course designed to develop and enhance your ability to evaluate and sell new ideas to clients. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session.

This course is part of the Coffee Break Video Series from Wild Blue Yonder.

What Will You Learn:

  • How to evaluate creative work

  • When to introduce new ideas to clients

  • How to develop a strategy for selling ideas

  • What your voice and body language communicate to clients

Coffee Break Series: Managing the Client Relationship

4A's Members: $325 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $425

Successful management of client relationships can be very challenging in our business. Yet it can be one of the most rewarding areas of your career development when you master critical client relationship skills.

Managing the Client Relationship is a four-part microlearning course designed to develop and enhance your client relationship management skills. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session.

This course is part of the Coffee Break Video Series from Wild Blue Yonder.    

What Will You Learn

  • The five most important responsibilities of account leaders

  • How to earn credibility with clients

  • Negotiating tough topics with clients

  • How to manage client expectations

How to Manage the People Who Don’t Report to You

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to lead across departments!

  • Master the development of mutually beneficial cross-department relationships.

  • Understand how to avoid leadership pitfalls when working with other teams.

  • Discover how to communicate effectively with direct reports.

Develop a Strategy to Leading Your Client

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Think ahead, lead your team, and make clients happy!

  • Understand what clients want, and how you can lead your team to deliver expanded, more profitable ideas.

  • Learn what’s expected of every high-performing account leader.

  • Discover how to capture the insights that matter.

3 Steps to Learn How to Innovate

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Create innovative solutions to position your clients as disruptors!

  • Use customer and technology insights to discover opportunities for innovation.

  • Develop an effective Client Innovative Workshop.

  • Turn innovation into new scopes of work!

Cross-Selling Agency Services: How to Introduce New Ideas and Initiatives and Move Clients to “Yes!”

Free for 4A's Members / Non-4A's Members: $221

Market your brilliant ideas and get your clients on board!

  • Recognize different levels of client need

  • Communicate the value of your idea with tangible benefits

  • Keep a client committed for the long-haul


Understanding Chemistry with Clients

Free for 4A's Members / Non-4A's Members: $221

Do you have strong client relationships? In our world, chemistry is everything.

  • Discover why a good personal chemistry is critical to agency-client relationships.

  • Uncover the different personality profiles and how to identify them.

  • Modify behavior to improve relationships and create lifelong clients.

New Leadership Skills for Client Service Professionals

Free for 4A's Members / Non-4A's Members: $221

Develop the right skillset and mindset to deliver the marketing leadership agencies need!

  • Explore the new leadership skills that marketing professionals need.

  • Learn how agency-client relationships have changed over the past 10 years.

  • Look ahead to the mindset you’ll need to be successful in the future.