4A's Digital Academy | Begins January 9th

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$2,500.00

Quick Overview

Introducing the 4A’s Digital Academy, a comprehensive 5-session workshop that provides those new to Digital Advertising with the skills and knowledge necessary to thrive in the ever-changing agency environment.

 

 

Overview

The 4A’s Digital Academy is a comprehensive workshop to help you ramp up the digital marketing skills and knowledge you need to succeed in the ever-changing agency environment, including history, programmatic, ad fraud, and ad industry trends and challenges.

Upon course completion, participants will understand how marketers can use digital advertising as part of their marketing mix, and how to have deeper, more valuable conversations with clients at all levels, about both digital advertising strategy and execution. They’ll be able to use their knowledge of how to make smarter decisions about digital advertising for their clients.

 

Details:

Dates: Thu 1/9, Fri 1/17, Fri 1/24, Fri 1/31, Thu 2/6

Time: 9am-11:30am

Location: 4A’s NYC

 

Learning Objectives:

  • To provide students with a comfort level around digital advertising.
  • To give students an understanding of how marketers can leverage digital advertising a part of their marketing mix.
  • To empower students to have deeper, more valuable conversations with clients at all levels about both digital advertising strategy and execution.
  • To provide students with an understanding of how the digital advertising ecosystem functions so they can make smarter decisions for their clients.

 

Topics Covered:

  • Digital Advertising History
  • Ad Formats
  • Tracking
  • Data and Targeting
  • Data Management
  • Programmatic
  • Video Advertising Ecosystem
  • Viewability
  • Ad Fraud
  • Ad Blocking
  • Net Neutrality
$2,500.00

Details

Introducing the 4A’s Digital Academy, a comprehensive 5-session comprehensive workshop to help you ramp up the digital marketing skills and knowledge you need to succeed in the ever-changing agency environment.

 

 

Overview

The 4A’s Digital Academy is a comprehensive workshop to help you ramp up the digital marketing skills and knowledge you need to succeed in the ever-changing agency environment, including history, programmatic, ad fraud, and ad industry trends and challenges.

Upon course completion, participants will understand how marketers can use digital advertising as part of their marketing mix, and how to have deeper, more valuable conversations with clients at all levels, about both digital advertising strategy and execution. They’ll be able to use their knowledge of how to make smarter decisions about digital advertising for their clients.

 

Details:

Dates: Thu 1/9, Fri 1/17, Fri 1/24, Fri 1/31, Thu 2/6

Time: 9am-11:30am

Location: 4A’s NYC 

 

Learning Objectives:

  • To provide students with a comfort level around digital advertising.
  • To give students an understanding of how marketers can leverage digital advertising a part of their marketing mix.
  • To empower students to have deeper, more valuable conversations with clients at all levels about both digital advertising strategy and execution.
  • To provide students with an understanding of how the digital advertising ecosystem functions so they can make smarter decisions for their clients.

 

Topics Covered:

  • Digital Advertising History
  • Ad Formats
  • Tracking
  • Data and Targeting
  • Data Management
  • Programmatic
  • Video Advertising Ecosystem
  • Viewability
  • Ad Fraud
  • Ad Blocking
  • Net Neutrality

About Steven Golus:


Steven is an eyewitness to the emergence of the internet as an advertising medium. He began his professional career in advertising in the mid-’90s, surrounded by the very inventors and earliest adopters of web and digital advertising technology.

Having noticed a gap in recent years across large media companies and ad agencies transitioning from linear to digital, Steven shifted his focus from operator to trainer and consultant. With an interactive and conversational style that participants truly enjoy, Steven now trains ad technology firms, publishers, ad agencies and advertisers on all facets of digital advertising. Thousands of sales and marketing professionals, as well as executives and non-sales leaders from A&E, AMC, NBC, Viacom, Discovery, Fox, Facebook, GroupM, Omnicom. IPG, Havas, Dentsu and Horizon Media have benefited from Steven’s tailored content and distinctive delivery.

Throughout his career, Steven held senior positions at pioneering organizations. Most recently Steven served as General Manager, Go-to-Market, for DataXu, a leading digital marketing management platform. One of the first 20 employees, Steven built the sales organization and grew revenue from $1M to over $100M in four years. Before DataXu, Steven served as VP of Sales Strategy at DoubleClick where he focused on advertiser and publisher tools, created a strategic consulting practice and was part of the team that developed and launched DART Adapt, DoubleClick’s optimization technology. Upon DoubleClick’s acquisition by Google in 2007, Steven led sales integration activities between the two organizations.

Steven graduated from Cornell University and received his MBA from New York University.

 

Testimonials:

“Steven Golus’ comprehensive and highly interactive classes have provided our media planning and activation teams with crucial knowledge about digital marketing practice. And the feedback from our students has been nothing short of phenomenal. Steven’s class is now one of our highest-rated and most anticipated learning experiences we offer.” -Rich Simms, Dean of Learning, Horizon Media

 

“With the rapid shift in media consumption from linear to digital, training has been a key initiative. Stevens class made an incredible impact on our team. He really has a great handle on the subject matter and made us all smarter." - Scott Collins, President of Sales, AMC Networks

 

“As a learning and development professional, I can say with certainty that there is no one better than Steven to train your teams on Digital Advertising. He is one of a kind and our teams can’t get enough of his training. What makes his trainings magical is the deep knowledge of Digital and how to apply it to our ever-changing agency ecosphere.” - Julie Veloz, VP Learning and Development, IPG Mediabrands

 

 

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