Women are largely an untapped consumer market - and we can change that together.
What Will You Learn
Who Should Attend
90% of women feel misunderstood by advertisers, yet they control $20 Trillion of the US economy. In this course, Madonna Badger, founder & CCO of Badger & Winters, will explain the purpose of her agency’s social campaign #WomenNotObjects and the importance of empathetic advertising. Students will learn her four filters on identifying objectification in advertising and gain a better understanding of today’s female consumer so they can create work that better resonates with this powerful and misunderstood consumer.
About the Thought Leader
| Madonna Badger is the founder and CCO at Badger & Winters, an advertising, branding and design agency specializing in building
brand love with women. Madonna founded the agency at age 29 and has since been featured in Vogue and WWD, named one of
Daily Variety’s The Gotham 50, Crain’s Forty under Forty and one of Ad Age’s Women to Watch 2016. More recently, Madonna
announced that she and her agency would no longer create imagery that objectifies women, through the #WomenNotObjects
campaign. At the 2016 Cannes Lions, the campaign was shortlisted for Glass, Direct & Cyber Lions.