Whether your business goals are engagement or lead generation, you need an effective content strategy.
What Will You Learn
What content is
How to develop an excellent content strategy
To use social listening as a tool to develop great content
How to identify opportunities using data analysis and consumer behavior
Advanced content creation tips.
Who Should Attend
In this course, join Nick New, of The Knowledge Engineers, who will take you through the process of developing a strategy for all aspects of your content––from distribution to measuring effectiveness, to optimization and content creation. You’ll learn the basics of what content is and how it’s used in today’s marketing world, as well as how to develop your own content using advanced content creation tools.
Since the late 1990’s, when Web 2.0 and Google created platforms that changed the world with user-generated content and search engines became more powerful, marketers have been using content to attract and engage potential buyers. As broadcast interruptive media continues to be challenged in our on-demand world, brands increasingly need to come up with new and creative ways to engage through content.
Content can take many forms, and setting a sustainable strategy is vital to success––as much in delivery as it is in selling the idea. Inevitably, content requires digital distribution and is often an integral part of social media strategy. Today’s measurement and analytics create a world of opportunity in insights for development and optimization. Get it right with the tools learned in this course, and you will maximize your results!
About the Thought Leader
Nick New has spent the past 10 years developing digital best practice, and is Managing Director of The Knowledge Engineers.