Getting to Your Most Powerful Message

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Use customer insight to create a better message for your brand!

  • Learn to create a Message Matrix.

  • Understand how to use a messaging evaluator tool.

  • Discover how to pressure test your brand.




Are you stuck in a messaging rut and need a fresh way to express your brand? 

What Will You Learn

  • How to build a Message Matrix
  • How to use a messaging evaluator tool
  • How to uncover your message and send it through a pressure test
  • How to use benchmarks to evaluate success

Who Should Attend

  • Junior- to Mid-Level Account Managers/Planners


  • 60 minutes

Course Description

In this course, you will learn about a strategic toolkit you can use to create, curate, and analyze a wide spectrum of potential messaging for your next campaign. You’ll walk away with tips and tricks you can start implementing right now to better communicate your message and make an impact.

About the Thought Leader

Annette_Tully   Annette Tully, Senior Consultant at Noetic Consultants. Uniquely balancing marketing strategy, creative and process, Annette’s
  business experience is broad and diverse having worked for companies like CEB, Discovery Communications, and Gensler. From
  marketing strategy and research, to advertising and multimedia design and creation, she applies a human-centered mindset to
  achieve clients’ business goals.

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