Deploying Creativity in Transformational Moments

 4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

How do we do more, better, faster? It’s not about speed - or even agility - so much of it is about finding ways to engineering empathy.

What Will You Learn

• How to create conditions where creativity can drive commerce (in the midst of ambiguity)

• How to apply more fluid operating principles/models/tools (that bias toward iteration)

• How to increase ideation (and fortify execution)

Who Should Attend

• CEOs / COOs

• Group Account Directors

• Planning Directors / Senior Strategists

• Group Creative Directors

• Project Management Leads

Duration

• 60 minutes

Course Description

Gain real-world insights on what it takes to truly accelerate growth through the power of Creativity. Learn how you can turn it on in your teams (if you don't mind a little bit of chaos). This course will leave you feeling confident in your ability to create meaningful, transformational moments for your campaigns.

About the Thought Leader

Brent Vartan is one of two Managing Partners at Bullish. A Strategic Planner by trade, Brent leads high-performance teams that   create transformative growth. Over the course of his 17-year career, Brent has been named one of ADWEEK’s“40 Influentials   Under 40,” awarded the coveted APG Award, and led teams that have won multiple EFFIEs and Cannes Lions awards.

Zach Lev is the lead operator overseeing all service-led engagements at Bullish. It’s his responsibility to guide the agency and its   clients through the development and production process, while applying—and re-writing—the operating principles and tools   necessary to thrive in S-curve moments. A Philadelphia native and devoted Sixers fan, Zach began his career as an Account   Planner at Deutsch Inc., before joining Consigliere (the precursor to Bullish) in 2011.