Details
After completing this course, you’ll be able to justify creative ideas in the C-Suite.
What Will You Learn
- How behavioral economics and creativity work together
- The five steps everyone must take to change behaviors
- Real-world examples of successful strategies and stories
Who Should Attend
- Strategists
- Account Leads
- Creatives
Duration
- 60 minutes
Course Description
In this course, we will summarize the key principles of behavioral economics and how they can be applied to better define marketing problems. We’ll also discuss how to use behavioral economics to develop and sell big creative ideas, as well as solve business problems. Get ready to change behaviors and guide yourself and your team to marketing success!
About the Thought Leader
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John Kenny, Chief Strategy Officer at FCB – Chicago, has led strategic planning at FCB Chicago since 2012 working on brands such as Clorox, Michelob Ultra, Jack Daniels, Academy Sports and Cox Communications. |