Creative

13 Item(s)

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How to Take Your Creative Ideas and Sell to Clients

Free for 4A's Members  / Non-4A's Members: $221

Having a creative idea isn’t enough. Learn how to sell your idea and achieve maximum business potential!

  • Create a brief that inspires your client to act.

  • Understand the difference between creative ideas and building creativity.

  • Define clear evaluation criteria to ensure all of your ideas go above and beyond.

SEO Copywriting: Getting the Most Out of Content

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn the key principles you need to know in order to improve your copy for SEO!

  • Understand how search engines operate.

  • Master keywords and phrases.

  • Incorporate your new skills into existing and new copy.

 

Deploying Creativity in Transformational Moments

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how to consistently generate excellent leads!

  • Create conditions where creativity drives commerce.

  • Apply more fluid operating models.

  • Learn to increase ideation!

 

Power of Podcast Advertising: Ad Campaign Success

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Understand the elements that create a successful podcast ad campaign!

  • Know when to tweak your existing campaign.

  • Understand which KPIs are valuable.

  • Learn what goals are realistic.

 

Demystifying the Podcast Media Process

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Master the buying process in the podcasting world!

  • Learn the different channels through which podcast ad space is bought and sold.

  • Understand the difference between direct buying, network, and podcast ad agencies.

Embrace Podcasting for Your Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Uncover the myths about the podcasting ad space!

  • Embrace podcasts as a platform of the future.

  • Understand why the intimacy of podcasting is key for the advertiser.

 

Behavioral Economics & Creativity

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how behavioral economics can help to define marketing problems!

  • Understand how behavioral economics and creativity work together.

  • Learn the five steps to change behavior.

  • Gain insight from successful real-world examples.

 

How to Maximize Your Creative Leadership Impact

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Maximize your impact through time management, better communication, and more!

  • Learn to manage your time as a leader.

  • Understand how your influence can best impact client work.

  • Discover “Profitable Creativity” and implement it with your team!

Design Your Creative Operations Playbook

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Crush your competition by building a Creative Ops Playbook!

  • Get creative staffing structure right the first time!

  • Implement creative communication strategies.

  • Master your approach to scope of work.

How to Embed Creative Collaboration into Your Company’s DNA

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how a collaborative company culture can positively impact your agency!

  • Understand what a collaborative business looks like.

  • Discover how creative leaders build trust.

  • Uncover how to navigate ownership and new ideas in a collaborative environment.

How to Lead Creative Talent to Change the World

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how your agency’s creative talent can make a difference!

  • Understand how to identify the difference you’d like to make with your work.

  • Identify your personal leadership strengths.

  • Define personal goals.

Unlock Creative Leadership

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Let your creative instincts lead you in your large organization!

  • Learn what big companies can learn about creativity from smaller organizations.

  • Understand the best ways to staff creative projects across multiple offices.

  • Discover what the biggest enemies of creativity are as your organization grows.

Presentation Skills & Business Storytelling

The very best way for people to learn persuasive presentation skills is not to listen, watch and try to emulate, but to practice. In this intense but friendly workshop, participants get a chance to try out what they’re learning in front of the group, with live feedback, in a supportive environment. Each person will make several mini-presentations as they develop their personal style, practice new techniques and learn first-hand what others respond to best about his or her natural style.

WHAT YOU WILL LEARN
  • Finding an intrinsic style
  • Mastering physical presence and the power of voice
  • Organizing effectively
  • How to tell a business story
  • Presenting with a team