The New Rules of Mobile Advertising: Hyperlocal Targeting or Bust

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Quick Overview

Free for A's Members/ Non-4A's Members: $221

Harness hyperlocal targeting capabilities on mobile!

  • Understand how hyperlocal advertising works on mobile.

  • Learn about conversion tracking.

  • Discover creative techniques to find your best audience.



The rise of programmatic advertising, hyperlocal targeting, and mobile device tracking is rewriting the rules of mobile advertising and opening up new marketing possibilities. According to research firm eMarketer, much of the growth in programmatic advertising is coming via the mobile channel––accounting for $4.44 billion in recent years.

What Will You Learn

  • How hyperlocal targeted advertising works on mobile, and how to implement it as a marketing strategy

  • What conversion tracking can do for your client, and how to follow the right metrics

  • New, creative techniques to find your client’s best audience on mobile

Who Should Attend

  • Agency leaders

  • Media directors

  • Managers and planners


  • 60 minutes

Course Description

This course is designed to help you harness the unbelievable power of hyperlocal targeting on mobile using geo-fencing, retargeting, contextual targeting, and more. Tom Burg, your instructor, explores how marketers gain insight from on-the-go audiences on mobile.

You’ll learn how to conduct ad campaigns using neighborhoods, demographics, and more to target audiences on mobile devices - regardless of where they’re located. You’ll also learn how to track conversion to better adjust mobile ad campaigns over time!

About the Thought Leader


  Tom Burg, Vice president of Product Marketing, Centro, manages how the company brings to market technology and service solutions
  for advertisers and agencies. Prior to joining Centro, Tom was Director of Product Marketing for Turn, a marketing software and
  services company. He is a 16-year marketing veteran of high tech and internet companies, and has helped bring ad technology
  product offerings to market for renowned companies like DoubleClick, Google, Criteo, Akamai and Quigo. Tom holds an MBA in
  Marketing from Indiana University and a BA in English and History from the University of Wisconsin-Madison.

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