Evolution of Social Commerce

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Quick Overview

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Learn about social commerce and how you can use it to promote your brand!

  • Understand why social commerce has lagged in the U.S.

  • Discover which brands are doing e-commerce right - and how you can implement their strategies.

  • Learn what social commerce means for *your* business.



In this interactive course, Stevie Dove, head of social media at SapientRazorfish, explores what social commerce really is, what it means to the future of e-commerce and why it’s critical to have a strategy in place now.

What Will You Learn

  • How to evaluate the growth and evolution of social commerce – from Facebook’s failed “F-Store” to Pinterest’s successful buyable pins – and the options Snapchat is currently testing

  • Why social commerce has lagged in the U.S. compared to Asia (where 30% of all online sales occurred on a social media network), and why that’s all about to change

  • The features available today across each of the major social platforms.

  • How e-commerce platforms like Demandware and Magento are getting ready.

  • Which brands are doing social commerce right, and what we can learn from their successes (and failures)

  • What social commerce means for your business, and why storytelling and “great” content is more important than ever

Who Should Attend

  • Chief Marketing Officers

  • Chief Talent Officers

  • Chief Digital Officers

  • Directors of E-commerce and Digital Advertising Agencies


  • 60 minutes

Course Description

With U.S. e-commerce sales expected to grow to more than $400 billion this year and the average person spending nearly two hours on social media every day, it’s no question that social commerce will be the next big revolution in digital marketing. The question is: Are you ready?

Stevie will talk about the birth of social commerce, covering topics from Instagram’s shoppable photos to Pinterest’s buyable pins; its challenges, especially in the U.S.; and what the future holds for the marketing world.

About the Thought Leader


  Stevie Dove leads SapientRazorfish’s social practice – a dedicated team of more than 40 engagement leads, analysts, designers,
  writers and producers focused on community activation and content creation in social media.

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