Programmatic is having a profound effect on digital media buying, replacing manual processes and allowing for an efficiency not previously achievable for advertisers.
What Will You Learn
What exactly is a programmatic ad-buying platform
Which advertising challenges does programmatic address
Why programmatic buying rules
How programmatic works
Myths and realities
Who Should Attend
Programmatic buying enables buyers to target advertising across every digital channel, device and screen. It is the fastest growing method of buying digital media, based on the strength of two key capabilities: automation and data. Automation, through the use of software, replaces many of the time-consuming tasks that used to keep media buyers working late into the night, and is driven by valuable data that can be used to reveal in-market consumers in real time, close to the moment of shopping intent. Both the data itself and the software used to analyze it enable ad-buying decision making from extremely complex information about audiences and their behaviors. Programmatic is now moving into traditional advertising media, like TV, radio and OOH.
In this course, you will learn what programmatic advertising is, why advertisers need it, how it improves ad performance, and what kinds of outcomes it can produce. Whether you’re a beginner with a basic curiosity about programmatic ad buying, or you have some experience with it but more to learn, you will come away from this webinar with a great deal of practical knowledge.
About the Thought Leader
Eric Bader is CMO of RadiumOne, one of the leading global programmatic ad-buying platform companies. He will share invaluable
Prior to joining RadiumOne, Eric was the Global President and Chief Strategy Officer of IPG’s Initiative Media, and was President
Before his tenure at MediaVest he was the head of online enterprises at CSTV Networks (now CBS College Sports) and served