Programmatic 101

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$221.00

Quick Overview

Free for 4A's Members / Non-4A's Members: $221

Start targeting your advertising with programmatic buying!

  • Learn what a programmatic ad-buying platform is.

  • Discover the ways programmatic buying solves problems for your clients.

  • Practical applications that can help you boost conversion.

$221.00

Details

Programmatic is having a profound effect on digital media buying, replacing manual processes and allowing for an efficiency not previously achievable for advertisers.

What Will You Learn

  • What exactly is a programmatic ad-buying platform

  • Which advertising challenges does programmatic address

  • Why programmatic buying rules

  • How programmatic works

  • Myths and realities

Who Should Attend

  • Executives in media planning and buying

Duration

  • 60 minutes

Course Description

Programmatic buying enables buyers to target advertising across every digital channel, device and screen. It is the fastest growing method of buying digital media, based on the strength of two key capabilities: automation and data. Automation, through the use of software, replaces many of the time-consuming tasks that used to keep media buyers working late into the night, and is driven by valuable data that can be used to reveal in-market consumers in real time, close to the moment of shopping intent. Both the data itself and the software used to analyze it enable ad-buying decision making from extremely complex information about audiences and their behaviors. Programmatic is now moving into traditional advertising media, like TV, radio and OOH.

In this course, you will learn what programmatic advertising is, why advertisers need it, how it improves ad performance, and what kinds of outcomes it can produce. Whether you’re a beginner with a basic curiosity about programmatic ad buying, or you have some experience with it but more to learn, you will come away from this webinar with a great deal of practical knowledge.

About the Thought Leader

Eric_Bader





  Eric Bader is CMO of RadiumOne, one of the leading global programmatic ad-buying platform companies. He will share invaluable 
  perspectives gained as a strategist, executive, and brand manager at agencies and start-ups.

  Prior to joining RadiumOne, Eric was the Global President and Chief Strategy Officer of IPG’s Initiative Media, and was President
  of BrandInHand, a leading mobile marketing company that he co-founded in 2007. He was also formerly Managing Director of
  Digital at MediaVest Worldwide.

  Before his tenure at MediaVest he was the head of online enterprises at CSTV Networks (now CBS College Sports) and served
  for seven years as head of interactive marketing at Ogilvy. 


 


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