Linda Thomas Brooks, President and CEO of MPA - The Association of Magazine Media, will deliver key research and new perspectives about magazine media planning and buying across the publishing ecosystem.
What Will You Learn
Who Should Attend
The course will include research from academics, marketing-mix modelers and several industry-leading outside experts whose findings help advertisers achieve higher return on investment. During the second half of the course, industry experts from Nielsen Catalina Solutions (NCS) will provide a deep dive on the magazine analyses so you know what's "under the hood." Walk away from this course feeling well-versed in the do’s and don’t’s of the print magazine world!
About the Thought Leader
|| Linda Thomas Brooks is President and CEO of MPA - The Association of Magazine
| Leslie Wood is the Chief Research Officer, NCS. A pioneer and innovator in advertising analytics with
more than 25 years of experience, Leslie is responsible for research and development at NCS.
Phillip Keefe is the Director, Research & Development, NCS. Phillip helps drive innovation in methodologies