Details
The quantity and quality of data has exploded and everyone in the communications industry needs to know how to get the most out of data without necessarily becoming a data scientist.
What Will You Learn
- Learn not to be afraid of data and confident enough to take on data analysis yourself
- Basic data analytics principles
- Frameworks for looking at data to uncover new learning and brand truths
- Golden rules for using data to tell stories and sell ideas
Who Should Attend
- Planners, strategists, media planners, social media strategists, account people and creative types who want to use data more effectively and efficiently.
- People who are scared to take on data analysis projects because they are not data scientists
- People in small and midsized agencies who don’t have the luxury of data specialists on hand
Duration
- 60 minutes
Course Description
Join Tom Morton for this webinar that will cover basic methods for revealing fresh insights and truths that have previously gone undiscovered; how data can easily be used to create new, more original solutions that clients can buy because they are backed by hard data.
About the Thought Leader
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Tom is a New York-based brand strategist. He works for Co:Collective, leading strategy and innovation projects for clients including Previously Tom was part of the team that set up Goodby, Silverstein & Partners’ New York office, and was Chief Strategy Officer for Tom sits on the global advisory board of Wharton Business School’s Future of Advertising program and has chaired Britain's |
