The Keys to Programmatic Advertising

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Quick Overview

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Learn the keys to programmatic marketing by cutting through the jargon and empowering you to better manage your campaigns!

  • Discover Real-Time Bidding (RTB).

  • Understand who’s who in the online advertising system.

  • Uncover the importance of data in real-time advertising.



Let’s dive in and learn how programmatic marketing works in today’s advertising world with this crash course.

What Will You Learn

  • About programmatic marketing in a vendor-neutral course

  • Retail-Time Bidding (RTB) and how it impacts the advertising space

  • The importance of data in real-time advertising

Who Should Attend

  • Middle Managers

  • Talent Executives

  • HR Managers

  • Department Heads

  • C-Suite Leaders 

Course Description

Programmatic is one of the hottest buzzwords in advertising today. However, complex technologies and a crowded ecosystem make it challenging for marketers to separate the signal from the noise.

This course will help you cut through the jargon and explain the mechanics of Real-Time Bidding (RTB) and what types of data and vendors you need to power your campaigns. You’ll walk away completely aware of how programmatic advertising works, and how you can apply it to your campaigns.

About the Thought Leader


  Tommy Schanzer is an expert on programmatic and trainer at Quantcast who has educated thousands of advertiser and agency
across the country with Quantcast’s Real-time Advertising Academy program.


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