The session will include discussion relating to the legal privacy issues that are raised by promotions, since many types of promotions are aimed at collecting participant data.
What Will You Learn
Who Should Attend
Consumer communications platforms and promotional offers have become much more innovative and multifaceted. Concurrently, regulations associated with sweepstakes, contests and related consumer-marketing issues have become more complicated.
This course will cover the basic rules, regulations, and do’s and don’ts of consumer promotion activity.
Karen Jeffers, Member Pullman & Comley LLC and founder of Jeffers Cowherd PC, along with her colleague, Russell Anderson, will delve into thorny contemporary issues, such as text message promotions, how the Children’s Online Privacy Protection Act (COPPA) can be involved in these types of promotions, limitations imposed by the Telephone Consumer Protection Act (TCPA), and conducting promotions on social media (Facebook, Twitter, etc.).
About the Thought Leader
Karen Jeffers practices primarily in the areas of general corporate and business law, with an emphasis on marketing and
| Russell Anderson is a commercial and corporate attorney with a focus on supporting marketing, market research and technology
clients. Often serving in the role of outside general counsel, Russell brings a broad perspective to understanding and serving his