Finance

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Agency Financial Relationships: What You Need to Know

Free for 4A's Members / Non-4A's Members: $221

Better understand how your work generates income to fully comprehend the profitability of your agency!

  • Understand the basics of your agency’s financial underpinnings.

  • Learn to protect your agency’s financial interests.

  • Discover new tactics for talking money with clients.

The Legal & Regulatory Environment

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Brush up on your legal expertise with this course!

  • Learn about how the First Amendment impacts your strategy.

  • Gain a deeper understanding of regulation.

  • Take protective measures to keep your agency safe.

 

Understanding & Leveraging Intellectual Property

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Intellectual property is a key element for any agency - learn more about it!

  • Understand how IP is protected.

  • Discover new ways to structure terms and agreements.

  • Uncover what IP is and what it isn’t.

 

Social Media Dynamics

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the legalese behind social media dynamics!

  • Learn your social media rights.

  • Uncover the risks you take - and how to protect yourself.

  • Tune in for lessons learned and real-world examples.

Strategies for Selling Your Agency

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

An excellent plan today will help you sell your agency tomorrow!

  • Understand that there are more buyers than you think.

  • Learn to navigate sales price.

  • Discover how potential owners can change.

 

Sweepstakes, Contests & Promotions

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the legal ramifications of promotions, and what your agency can do to protect itself!

  • Learn the do’s and don’t’s of consumer promotion activity.

  • Gain insight into the complicated world of promotion regulation.

Budgeting Essentials P&L Forecasting and Analysis

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Be ready to answer questions from brands and negotiate like a pro!

  • Understand what types of questions are coming your way.

  • Learn to prepare adequately.

  • Preemptively head off objections that could occur during the negotiation.

How To Drive Organic Growth, December 12 | New York

Location: 4A's, 1065 Avenue of Americas, 16th Floor, New York, NY 10018

Time: 9:00 AM - 1:00 PM


When sales growth slows, most companies invest more resources in their sales teams. Savvy agencies also invest in their account-management and client-servicing employees. Because generating more business from existing clients not only increases revenue—it’s more profitable, too. It’s the business trifecta everyone seeks: increased client retention, increased sales, and lower costs of acquisition. 

What You Will Learn
  • The questions that uncover new opportunities
  • How to hear what's not being said
  • How to ask for, and get, referrals for new business
  • A newfound 'sales confidence' from hands-on practice
  • Why people buy
  • How ‘non-sales’ staff impact the company’s success
  • How to deliver: closing the loop and following up

Who is it for?

  • Client-facing professionals in all agency departments   
About The Trainer 

Kim helps businesses grow sales revenues by helping ‘non-sales’ staff get comfortable with
sales and selling. Her one-on-one sales training is focused on building relationships and having
conversations with purpose. She has conducted workshops for Howard University’s In3
Incubator, Hera Hub and the Maryland Women’s Business Center in addition to her private
clients. Kim has also presented at The Power Conference, NAWBO, the Freelance Union and the
Women in Business Leadership Council. Her enthusiasm about sales has proven to be
infectious!