In the end, everything boils down to chemistry. Having good personal chemistry with clients will help you sell more often and maintain long-lasting client relationships once you begin working together.
What Will You Learn
Who Should Attend
Anyone who works with clients or new business
Bob Sanders, President, Sanders Consulting Group, reveals the number-one reason clients fire agencies. Learn how chemistry works in new business, client retention and personal relationships. See how tensions can build among friends and partners, clients and agencies. And discover the natural axis of conflict that exists in many relationships.
This course will teach you how to spot potential client/agency conflicts early, before things turn bad. Learn how bad chemistry hinders communication within the agency and increases tension and stress between departments. Find a better way to work together that builds teamwork and improves productivity.
About the Thought Leader
As President of Sanders Consulting Group, webinar leader Bob Sanders works exclusively with agencies, public relations firms,