Details
It’s not enough to keep a client happy by just doing what they’ve asked.
What Will You Learn
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How to capture insights that inspires forward-thinking on client portfolios
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How to strategize where specific action needs to be taken
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How to devise action steps that will move the agency toward a more forward-thinking stance
Who Should Attend
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Account Managers
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Business Leaders
Course Description
Agencies need to be constantly thinking ahead for clients, teaching them about the ever-changing marketing landscape, and always looking for opportunities to increase their value to — and their revenue from — clients. This course will teach you how to make a succinct plan for leading a client into a stronger relationship. Not only will you be able to quickly identify problem areas and areas of opportunity for organic growth, but you’ll also know how and when to present your ideas and maximize their chances of being accepted by clients.
About the Thought Leader
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Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creativecompanies looking to enhance the leadership, creative thinking, and strategic and communication skills of their employees. He applies more than 25 years of ad agency and client-side experience to every training session, infusing learning theory with practical real-world knowledge. Gary works with many of the industry’s top global agencies — including Havas Worldwide, JWT, Leo Burnett, Ogilvy, Publicis, Razorfish and IPG — as well as some of the world’s leading consumer brands. |
