Persuasive Writing for New Business

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Ditch the traditional, ho-hum pitch and spice things up with these techniques!

  • Master a simple five-step process for better writing and editing.

  • Focus on the role of “boilerplate” content and how to more effectively incorporate it into your work.

  • Embrace the most important element of writing - ruthless editing.



Too many times in the traditional pitch process a prospect’s crucial first impression is based on a not-so-great written communication. Let’s change that.

What Will You Learn

  • An easy-to-follow five-step process for better writing and editing

  • The role of “boilerplate” content - and how to better use it for a great impact

  • How to incorporate storytelling techniques into your content

  • The importance of ruthless editing

Who Should Attend

  • New business executives


  • 60 minutes

Course Description

Far too many ad agencies get wrapped up in jargon, generalizations, and wordiness when describing their talent and capabilities. That's because strong business writing skills are often overlooked in the blocking and tackling of daily job responsibilities. But when a game-changing RFP comes through the door, persuasive writing can make the difference between missing out on important opportunities or getting to the next round.

Join your instructors, Jody Sutter and Ashley Milne-Tyte, who will introduce you to tips and techniques for breaking bad habits and getting more comfortable with writing in a concise, persuasive way.

About the Thought Leader

Jody_Sutter   Jody Sutter is a veteran agency new business executive and owner of The Sutter Company, a consultancy that helps agencies
  and other marketing firms take a more proactive approach to their business growth. Ashley Milne-Tyte is a journalist and adjunct
  professor at Columbia Journalism School. She also reports for NPR and hosts her own podcast, “The Broad Experience”, which
  deals with women in the workplace.

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