Craft Skills Training

4 Item(s)

per page

Strategy Boot Camp, March 10 | New York

Date: March 10, 9am-5pm (Breakfast served at 8:30am)

Location: 1065 Avenue of the Americas, 16th Floor  New York, NY (4A's)

Pricing: Members $750.00 Non-Members $950.00

 

For strategists today, there is no end to the topics, methods, and trends we’re expected to be experts in. Of course, it’s part of the job to be up to date on the latest insight gizmo or behavioral economics Nobel Prize winner. But, the most important part of the strategist’s job hasn’t changed: finding creative ways to solve problems and drive results. In this highly interactive hands-on course, we’ll cover the core skills any type of strategist needs to be successful. Real client strategic challenges will be workshopped by participants and the facilitator. This course is ideal for entry-level to junior level strategists.

 

What You Will Learn

  • Using Your Three Brains
  • Asking Better Questions
  • Applying Convergent and Divergent Thinking
  • Finding Inspiration in Unexpected Places
  • Becoming a Ruthless Reductionist
  • Developing and Delivering Great Briefs
  • Selling in Transformational Thinking 

 

Who is it for?

This course is ideal for entry-level to junior level strategists.

Strategy For Non-Strategists, March 11 | New York

Date: March 11, 9am-5pm (Breakfast served at 8:30am)

Location: 1065 Avenue of the Americas, 16th Floor  New York, NY (4A's)

Pricing: Members $850.00 Non-Members $1,050.00


No matter what it says on your business card, today you're expected to a be strategist. In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem reframing, insight generation, and strategic articulation.

 

What You Will Learn

  • Defining Strategy
  • Using Your Three Brains
  • Essential Strategic Questions
  • Interrogating Client Briefs
  • Understanding and Leveraging Research
  • Thinking From the Top Down and the Bottom Up
  • Understanding Insights and How to Have Them
  • Developing and Delivering Great Briefs

 

Who is it for?

  • This course is ideal for any non-strategy department employee 

Account Management Boot Camp, February 27 | New York

Date: February 27, 9 am - 5 pm ( Breakfast will be served at 8:30 am)

Location; 5 Bryant Park, New York, NY 10018

Pricing: Members ($850) Non-Members ($1,050)


To be successful in today’s rapidly changing and competitive world – with more demanding clients, the shift to increasingly more project work, and what always feels like less time/money, business leaders must increasingly become more agile and strategic. This highly interactive, one day course is for anyone in Account Management roles and covers critical topics relating to mastering the business, the client, the creative output, and the people who make it all happen.

 

Learn Key outputs will include:

  • An organic growth plan

  • An account optimization strategy

  • A personal profile to inform leadership behaviors

  • A relationship map to expand one’s influence with internal and external constituencies.

  • A focused development plan for continued learning.

 

Who is it for?

This course is ideal for any professional in account management.

Presentation Skills & Business Storytelling, February 28, 2020 | New York

Date: February 28, 2020

Time: 9 am - 5 pm (Breakfast served at 8:30 am)

Location: 5 Bryant Park, New York, NY 10018 

Price: Members ($750) Non-Members ($950)

 

The very best way for people to learn persuasive presentation skills is not to listen, watch and try to emulate, but to practice. In this intense but friendly workshop, participants get a chance to try out what they’re learning in front of the group, with live feedback, in a supportive environment. Each person will make several mini-presentations as they develop their personal style, practice new techniques and learn first-hand what others respond to best about his or her natural style.

 
WHAT YOU WILL LEARN:
  • Finding an intrinsic style
  • Mastering physical presence and the power of voice
  • Organizing effectively
  • How to tell a business story
  • Presenting with a team
 
WHO IS THIS FOR?
  • Designed expressly for people in advertising, this workshop is useful for all experience levels. Participants include account managers, creative, media, public relations, and other agency specialists who present to clients or internally to their colleagues and executives.