Craft Skills Training

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How To Drive Organic Growth, December 12 | New York

Location: 4A's, 1065 Avenue of Americas, 16th Floor, New York, NY 10018

Time: 9:00 AM - 1:00 PM

When sales growth slows, most companies invest more resources in their sales teams. Savvy agencies also invest in their account-management and client-servicing employees. Because generating more business from existing clients not only increases revenue—it’s more profitable, too. It’s the business trifecta everyone seeks: increased client retention, increased sales, and lower costs of acquisition. 

What You Will Learn
  • The questions that uncover new opportunities
  • How to hear what's not being said
  • How to ask for, and get, referrals for new business
  • A newfound 'sales confidence' from hands-on practice
  • Why people buy
  • How ‘non-sales’ staff impact the company’s success
  • How to deliver: closing the loop and following up

Who is it for?

  • Client-facing professionals in all agency departments   
About The Trainer 

Kim helps businesses grow sales revenues by helping ‘non-sales’ staff get comfortable with
sales and selling. Her one-on-one sales training is focused on building relationships and having
conversations with purpose. She has conducted workshops for Howard University’s In3
Incubator, Hera Hub and the Maryland Women’s Business Center in addition to her private
clients. Kim has also presented at The Power Conference, NAWBO, the Freelance Union and the
Women in Business Leadership Council. Her enthusiasm about sales has proven to be

Strategy Boot Camp, February 4 | Los Angeles

Date: February 4th

Location: 2525 Colorado Avenue, Santa Monica, CA 90404

Pricing: Members $750.00 Non-Members $950.00


For strategists today, there is no end to the topics, methods, and trends we’re expected to be experts in. Of course, it’s part of the job to be up to date on the latest insight gizmo or behavioral economics Nobel Prize winner. But, the most important part of the strategist’s job hasn’t changed: finding creative ways to solve problems and drive results. In this highly interactive hands-on course, we’ll cover the core skills any type of strategist needs to be successful. Real client strategic challenges will be workshopped by participants and the facilitator. This course is ideal for entry-level to junior level strategists.


What You Will Learn

  • Using Your Three Brains
  • Asking Better Questions
  • Applying Convergent and Divergent Thinking
  • Finding Inspiration in Unexpected Places
  • Becoming a Ruthless Reductionist
  • Developing and Delivering Great Briefs
  • Selling in Transformational Thinking 


Who is it for?

This course is ideal for entry-level to junior level strategists.


About Jurene Fremstad

Jurene has more than 20 years of experience as a strategic professional – coaching strategists, creatives and clients to do great work. She has held strategic leadership positions at top creative agencies like Deutsch, Mother, JWT, and mono. Over the years, Jurene has successfully led teams of all sizes and compositions. Jurene is known for her engaging and energetic style. When it comes to training and development, she takes a decidedly anti-BS approach and stays focused on tools and skills that you can use in the real world. Jurene has a BA in International/Intercultural Communication and an MA in Speech Communication and Mass Communication from the University of Minnesota. She also has credentials from the Institute of Integrative Nutrition and The Institute of Coaching at McLean/Harvard Medical School




Strategy For Non-Strategists, February 5th | Los Angeles

Date: February 4th

Location: 2525 Colorado Avenue, Santa Monica, CA 90404

Pricing: Members $750.00 Non-Members $950.00


No matter what it says on your business card, today you're expected to a be strategist. In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem reframing, insight generation, and strategic articulation.


What You Will Learn

  • Defining Strategy
  • Using Your Three Brains
  • Essential Strategic Questions
  • Interrogating Client Briefs
  • Understanding and Leveraging Research
  • Thinking From the Top Down and the Bottom Up
  • Understanding Insights and How to Have Them
  • Developing and Delivering Great Briefs


Who is it for?

  • This course is ideal for any non-strategy department employee