Driving Social Media ROI: Rules of the Road

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Quick Overview

Free for 4A's Members / Non-4A's Members: $221

Prove the return on investment with social media marketing!

  • Set actionable goals that will achieve the desired results.

  • Know which metrics to track.

  • Learn how to use social media to map business outcomes.



While most of today’s leading brands have a social presence, far too many are struggling to prove ROI.

What Will You Learn

  • Key themes in measuring social media
  • How to build a value chain that maps to business outcomes
  • How some of the world’s leading brands measure success with social media
  • How to develop an effective social media framework
  • Practical applications for delivering ROI to your client

Who Should Attend

  • Account/client managers
  • Strategy and planning team members

Course Description

Return on investment ranks as one of the top objectives for both clients and agencies. Measuring participation, action and placing value on loyalty are debates that continue to echo across supplier webinars and marketing conferences. Join social media professional Nick New, managing director of The Knowledge Engineers, in this course for ideas on developing and creating measurable engagement.

“Get me 500,000 fans for my Facebook page,” is an all too common media objective. But numbers without metrics are useless, and with more and more touch points there is an ever-growing need to match effort to outcome.

Consumers check their phones hundreds of times a day, and mobile moments are key to capturing their hearts, minds, and dollars. This course will guide you to use social media as a method of tapping into the mobile marketing world successfully.

About the Thought Leader

Nick_New   Nick New is the Managing Director for The Knowledge Engineers, the global leader in digital knowledge and practical digital
  skills training for agencies and client-side marketers, crafting online and face-to-face solutions for today’s digital talent
  revolution. As Global Content & Platforms Director, he trains many flagship clients, from world leading brands like Google
  and HP to the world’s best agencies, both large and small. 

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