Talent

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Transition Planning For Parents

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Set yourself up for smooth parental leave transitions!

  • Learn to prepare and transition through parental leave.

  • Understand different working styles and their impact on your leave.

  • Build leadership skills that support transitioning parents.

Being a Working Parent in Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Drop the balancing act, embrace imperfection, and rock your parenting life and your professional life!

  • Learn to ask for help when you need it.

  • Understand what it means to be a high performer - and what you need to do to achieve those benchmarks.

  • Master communication, and encourage your company to create a culture that supports you and your needs as a parent.

Embracing Chaos: How W+K Builds a Creative Culture

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Break the rules and consider new possibilities to help your creativity thrive!

  • Learn to manage diverse and highly skilled people.

  • Take better creative risks.

  • Embrace succession planning as a reality.

C-Suite Series: Building Your Personal Wealth

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start focusing on your personal wealth plan to grow your agency’s profitability!

  • Create realistic personal finance goals.

  • Learn to build plans and benchmark objectives.

  • Understand why selling your agency may not be the best option.

 

Develop Talent for Max Value

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Bring more value to your agency by focusing on developing your talented employees!

  • Learn to structure a strong development program.

  • Uncover how all of your employees are already superstars waiting to wow you!

  • Gain a competitive edge over the competition.

 

The 'Why' of the Working Mom

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the motivations of mothers in the industry to initiate positive change!

  • Learn to consider working moms when making agency decisions.

  • Gain insight about the motivation and purpose of working moms.

  • Create simple action plans to support moms in meaningful ways.

 

Implementing A Parent Support Approach

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start providing relentless support for the moms (and dads) at your agency!

  • Understand what kind of support working parents need.

  • Discover the “coach approach” - and why it works!

  • Implement best practices in your agency to continually build a culture of support.

 

A Human-Centered Talent Strategy

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Discover how to create a talent strategy that has an impact!

  • Define purpose.

  • Debunk common misconceptions.

  • Learn tools that you can use to assess and drive employee growth.

 

The Science of Women in Leadership

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Create a more diverse, inclusive corporate culture!

  • Learn the importance of being more thoughtful when identifying diverse talent.

  • Understand the role that talent from all genders and diverse backgrounds plays in your agency.

  • Discover how to lead your diverse team - and how to cultivate an inclusive company culture.

 

Find The Right Work/Life Balance

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Embrace a new work/life balance as a parent in the advertising industry!

  • Learn what balanced success looks like to you - and how to achieve it.

  • Understand new principles for making your dream balance a reality.

  • Ask the right questions to gain clarity.

Courageous Convos about Race

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Empower all of your leaders to bring their best selves to the workplace!

  • Learn a fresh approach to achieving racial diversity.

  • Build an environment that promotes equality.

  • Start the conversation and encourage employees to express themselves.

 

Unconscious Bias - Beyond The Training

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Stop allowing your unconscious bias to lead decision making!

  • Learn to acknowledge and work around your unconscious biases.

  • Understand how to engage your managers and leaders about bias training.

  • Craft an unconscious bias training plan for your agency.

 

Shortcuts to BIG Ideas

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Hone your creative thinking to stand out from the crowd!

  • Learn to move past creative blocks.

  • Understand key techniques for brainstorming.

  • Start thinking conceptually to bring your ideas to life.

Delivery Matters

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Storytelling can make or break a presentation - learn how to use it to your benefit in this course!

  • How to use visuals to amplify your message

  • How to communicate effectively using storytelling methods

  • How to keep your message focused

  • How to engage your audience

Social Media & Digital Etiquette

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start using social media to create a professional presence in the digital space!

  • Learn to use smartphones appropriately in the workplace.

  • Balance your office and online presence.

  • Master the art of emails.

 

Finding Lifelong Mentors To Fast-Track Your Success

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Boost your career by finding mentors who can help you achieve your goals!

  • Learn to identify who would be a good “mentor fit” for you.

  • Uncover what value you bring to the mentor/mentee relationship.

How to Manage the People Who Don’t Report to You

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to lead across departments!

  • Master the development of mutually beneficial cross-department relationships.

  • Understand how to avoid leadership pitfalls when working with other teams.

  • Discover how to communicate effectively with direct reports.

Mastering Your Habits to Become Happier and Productive

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to master new habits to harness your creative energy!

  • Learn to understand your “habit nature.”

  • Understand the many ways that some people form habits.

  • Discover how to tackle habit changes in a way that makes sense for you.

How to Effectively Present Yourself in Business

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Don’t let presenting yourself become a point of stress!

  • Learn to communicate both clearly and concisely.

  • Understand how to read a room.

  • Discover how you can tailor your message depending on who you’re speaking with for the best results possible.

How to Increase Your Impact in Meetings

Free for 4A's Members / Non-4A's Members: $221

Increase your impact in meetings and up your influence at work!

  • Increase your speaking time with preparation strategies.

  • Build alliances on your team.

  • Hold the floor for longer using proven tactics.

 

The Art and Science of Networking for Agency Women

Free for 4A's Members / Non-4A's Members: $221

Get to the next level in your career with networking!

  • Learn tools to assess the strengths and weaknesses of your current network.

  • Uncover strategies to help you expand your network in a meaningful way.

  • Utilize networking meetings and follow-ups to your advantage.

How to Join the C-Suite When Nobody Thinks You Can

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Let’s focus on business leadership and how it can help you achieve the upper level management positions you’ve been seeking.

  • How to rethink your career, the way you present yourself, and how you talk about yourself to make a bigger impact

  • Learn simple actions you can start implementing right now to rework how you’re perceived

  • Improve leadership skills that will help you achieve your career goals

What It Takes To Be A Successful Agency Manager

Free for 4A's Members / Non-4A's Members: $221

Are you ready to find success as an agency manager?

  • Learn how to improve the effectiveness of your team.

  • Utilize communication to motivate and inspire.

  • Understand the importance of delegation and prioritization.

Mindfulness as a Competitive Advantage

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Is mindfulness a waste of time - or a useful business practice?

  • Use mindfulness practices to increase employee productivity.

  • Encourage collaboration and communication.

  • Learn to increase your emotional intelligence to be a stronger leader.

Retaining Working Mothers

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Build a better culture for working mothers in your agency!

  • Learn how you can support and retain working mothers.

  • Intentionally drive recruitment of working mothers with the resources you have.

  • Stand out from the crowd with your support!

Being A Working Mother In Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Collect tips from other mothers on being a working mother in advertising!

  • Embrace imperfection on your path to success.

  • Let go of the need for work life balance.

  • Learn to plan ahead and ask for help when you need it.

Managing Up When You’re Not in Charge

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Don’t wait for management to initiate change! Learn how to lead from your role.

  • Learn to network and develop meaningful relationships with influencers.

  • Foresee pitfalls when suggesting change to management.

  • Discover new ways to communicate effectively with management.

Rock Your LinkedIn Profile

 Free for both 4A's Members and Non-4A's Members

Learn to leverage your LinkedIn profile to get more leads and build your brand!

  • Understand the importance of a strong professional brand on social media.

  • Discover how to create a rockstar profile.

  • Use your profile to continue growing your brand and reputation!

How to Attract and Retain Top Talent

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to recruit, engage, and retain top talent for your agency!

  • Understand key industry change drivers.

  • Develop a distinct talent brand for your agency.

  • Discover innovative benefit programs and perks that engage and retain staff.

How to Address the Digital Talent Gap

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to implement key marketing trends!

  • Understand the digital talent impact of key marketing trends.

  • Discover how to create a L&D/Talent plan.

  • Implement innovative ideas that promote a digital business culture!

Learn to Manage Your Time to Make More of It

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Time management isn’t just desirable - it’s necessary!

  • Learn dozens of time management tips and techniques.

  • Recognize what’s blocking you from using your time efficiently.

  • Discover new ways of scheduling for maximum productivity.

Embrace Leadership No Matter What Level You’re At

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

To succeed in business today, you have to be both a leader and a manager.

  • Learn how to assess your leadership radar.

  • Understand what the top competencies of leadership are.

  • Discover how to lead on any level.

Building Your Brand with LinkedIn

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Are you ready to build your brand using social media marketing?

  • Learn to find content that’s a homerun with your target audience.

  • Understand how an editorial calendar can be used for posting.

  • Discover key metrics to track.

Business Writing Skills to Amp Up Your Credibility

Build your writing skills in an effort to build your career!

  • Learn to write concisely.
  • Understand common writing pitfalls - and how to avoid them.
  • Gather dozens of tips and techniques to help you master writing as an agency professional.

Overcoming Unconscious Bias: How to Climb Higher Up

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

The biases that we face in the advertising industry, and in many other industries, are often unconscious and institutionalized. But, together, we can work to address them.

  • What unconscious bias is, and how it impacts the advertising industry

  • How you can mobilize support internally and externally to inspire change

  • What actions you can personally take to prevent bias from having a negative impact on your career growth