During this session, we’ll explore the essentials of paid media – how it’s bought, sold and targeted, as well as how programmatic is changing the business and what this means for you.
As we unlock these essentials, we’ll also share the most common formats in rich and static media and how mobile is transforming the advertising industry.
Print magazine advertising isn’t dead - learn how to implement it for a successful strategy!
Learn about social commerce and how you can use it to promote your brand!
You don’t need to be a media planner to develop a winning strategy!
Learn about how video impacts your ad experience, measurement, and strategy in this exclusive course!
Take a closer look at Gartner’s study on marketing analytics!
Note: This is only available for 4A's Members
Purchase access to the entire catalog of 4A's on-demand training for 1-Year
Brands want to execute people-based marketing across all channels and devices. How do we know? The largest brands have told us so, and studies by Morar Research confirm that 84% of marketers agree. Driving this demand is the need for more effective audience targeting, more precise and accurate measurement, and a more seamless brand experience across all consumer touchpoints. And these marketers are looking to agencies for help.As the people on the front lines, it’s up to agencies to guide brands toward success, and that starts with leveraging the people-based marketing tactics that are working so well on Facebook—everywhere else, too. In this webinar learn how people-based marketing has to power to level-up your marketing, including use cases from agencies already seeing success.
You’re under constant pressure to generate the most impactful video advertising results for your clients—and that’s why you can’t afford to judge a campaign’s success on impressions or clicks alone.
Personalization is no longer trendy. It’s now table stakes to allow brands to speak to their audiences on a one-to-one basis. While the scale personalization enables is potentially endless, the work that goes into supporting it needs to be sustainable. As is true with all transformations, personalization requires a change in process and potentially even in culture. During this session, you’ll learn why an agile process is critical to the success of personalization and how to start to implement it within your organization.
Understand the legalese behind social media dynamics!
Create big, unique platform ideas for social!
What Will You Learn
How to refine a message for the media/public
How to build Confidence through body language
The Do’s and dont’s for print and broadcast interviews
Tips for doing webinars
Public speaking tips for podiums, panels or internal meetings
Who Should Attend
Communication Directors, Senior Executives
Senior level agency professionals looking to improve their outward facing communications skills
Learn the impact of social media on business!
Harness hyperlocal targeting capabilities on mobile!
Understand how hyperlocal advertising works on mobile.
Learn about conversion tracking.
Discover creative techniques to find your best audience.
Explore the world of Beacon Marketing for retailers and brand advertisers!
Discover what a beacon is, and how it can empower retailers to provide a better customer experience.
Prepare yourself to better support clients adopting this new technology.
Start targeting your advertising with programmatic buying!
Learn what a programmatic ad-buying platform is.
Discover the ways programmatic buying solves problems for your clients.
Practical applications that can help you boost conversion.
Use native advertising and branded content as marketing options for your clients!
Expand your Google Analytics skills to improve your marketing strategy!
Prove the return on investment with social media marketing!
The quantity and quality of data has exploded and everyone in the communications industry needs to know how to get the most out of data without necessarily becoming a data scientist.
Learn the keys to programmatic marketing by cutting through the jargon and empowering you to better manage your campaigns!
The one constant in the digital world is change. Better ways to work emerge. Channels converge. Amid all this complexity, clients demand increased transparency. That’s why grounding every aspect of your digital marketing efforts in efficient test-and-learn strategies is essential to understanding and optimizing results. In this webinar, you will learn faster and better ways to enhance digital results by using the power of hypothesis setting and easy scalable test-and-learn programs.
What Will You Learn
Best practices for building a robust test-and-learn framework to understand digital impact
How to quickly assess current state and establish baseline data
Three platforms and technologies you may not have thought of testing — but should consider
Why it starts with a hypothesis: measurement planning and expectation setting
How to apply test-and-learn to cross-screen, complex campaigns
How to bring transparency to the test to ensure client trust
Whether or not it’s Upfronts season, chances are that your agency does some type of TV or video buying for your clients. In 2018, the brands you work with are looking to learn more about innovative new forms of television, as well as the unique targeting and attribution capabilities they offer. This means it’s time for you to become an expert on all things Advanced TV.
This video course (made of 6 short, snackable modules) should take you no more than fifteen minutes total to complete. By the end of this course, you’ll have a newfound understanding of if Connected TV is right for your clients, and what to look out for when buying on their behalf.