Free for 4A's Members

As a 4A's Member With a 4A's Membership, you receive complimentary access to a handful of on-demand courses you can access below.

If you are interested in learning more about your 4A's Member Benefits, you can click here to learn more.

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Getting Your Price: How to Successfully Negotiate Compensation with Clients (2015)

Learn to negotiate your compensation with confidence! 

  • Thought-leader Tim Williams, Ignition Consulting Group, guides agencies to make pricing a core competency

  • Set the optimal prices for your work - and get your clients to pay it!

  • Incorporate pricing psychology into your marketing

 

Improve Your Marketing with Using Google Analytics

Expand your Google Analytics skills to improve your marketing strategy!

  • Understand the basics of Google Analytics.
  • Learn to segment your audiences.
  • Make analysis easier by classifying channel groups.

Agency Financial Relationships: What You Need to Know

Better understand how your work generates income to fully comprehend the profitability of your agency!

  • Understand the basics of your agency’s financial underpinnings.
  • Learn to protect your agency’s financial interests.
  • Discover new tactics for talking money with clients.

Driving Social Media ROI: Rules of the Road

Prove the return on investment with social media marketing!

  • Set actionable goals that will achieve the desired results.
  • Know which metrics to track.
  • Learn how to use social media to map business outcomes.

2015 Digital Trends Roundup and the Forecast for 2016

Review the most critical tech trends of 2015!

  • Discover how connected tech began rocking the marketplace.
  • Understand the impact of mobile on advertising.
  • Check out a round-up of all the best trends of 2015.

What It Takes To Be A Successful Agency Manager

Are you ready to find success as an agency manager?

  • Learn how to improve the effectiveness of your team.
  • Utilize communication to motivate and inspire.
  • Understand the importance of delegation and prioritization.

How to Take Your Creative Ideas and Sell to Clients

Having a creative idea isn’t enough. Learn how to sell your idea and achieve maximum business potential!

  • Create a brief that inspires your client to act.
  • Understand the difference between creative ideas and building creativity.
  • Define clear evaluation criteria to ensure all of your ideas go above and beyond.

How Planners Can Go Beyond Ads to Create Powerful Cultural Moments

Get ready to truly connect with your target audience with effective and impactful communication!

  • Learn the role and value of different methods of planning.
  • Focus on brand foundations and activations in your advertising.
  • Use data to inform top down and bottom up communications.

Managing Nerves during Presentations, Pitches & Q&A

Ban the nerves you feel before client interactions with these expert tips!

  • Learn common nerve triggers and how to avoid them.
  • Create a nerve management plan.
  • Understand communication tactics to present a calm exterior.

Rock Your LinkedIn Profile

Learn to leverage your LinkedIn profile to get more leads and build your brand!

  • Understand the importance of a strong professional brand on social media.
  • Discover how to create a rockstar profile.
  • Use your profile to continue growing your brand and reputation!

Video’s Biggest Challenges: Ad Experience & Measurement

Learn about how video impacts your ad experience, measurement, and strategy in this exclusive course!

  • Implement video in your strategy.
  • Gain access to real-world examples, research, and strategy to learn what works (and what doesn’t)!

 

What’s Going on with Marketing Analytics?

Take a closer look at Gartner’s study on marketing analytics!

  • Learn critical industry trends.
  • Understand what clients are looking for when they request marketing analytics from their agency team.
  • Discover what leading vendors are doing right - and how you can emulate them!

How to Use Social Media to Attract New Business (2015)

Business is changing - and agencies are struggling to gain new business. Learn how to use social media to influence decision makers and grow!

  • Michael Gass provides students with a unique inbound marketing plan to promote growth.
  • Access decision makers directly through targeted social media campaigns.
  • Create appealing content that drives traffic and conversion.

How Agencies Can Harness The Power of People-Based Marketing

Brands want to execute people-based marketing across all channels and devices. How do we know? The largest brands have told us so, and studies by Morar Research confirm that 84% of marketers agree. Driving this demand is the need for more effective audience targeting, more precise and accurate measurement, and a more seamless brand experience across all consumer touchpoints. And these marketers are looking to agencies for help.As the people on the front lines, it’s up to agencies to guide brands toward success, and that starts with leveraging the people-based marketing tactics that are working so well on Facebook—everywhere else, too. In this webinar learn how people-based marketing has to power to level-up your marketing, including use cases from agencies already seeing success.

  • What People-Based Marketing is, and how it’s evolving
  • What agencies need to get started, from the know-how to tools and integrations
  • How and why to execute people-based planning, buying and measurement
  • The results and improvements people-based marketing delivers, from better ROI measurement to improving reach and frequency management

Beyond Impressions: How to Make Your Video Ad Results Stand Out from the Pack

You’re under constant pressure to generate the most impactful video advertising results for your clients—and that’s why you can’t afford to judge a campaign’s success on impressions or clicks alone.

  • Why current standards for video advertising success are limited—and the metrics you should be focusing on instead
  • Why the video dominance of Facebook and Google has been vastly overstated
  • How to leverage video to engage in two-way conversations with consumers, allowing you to learn more about your clients’ target audiences and serve them content that’s more likely to convert

Preventing Discrimination and Harassment in the Creative Workplace Webinar

Surveys show that over 50% of women in advertising report experiencing sexual harassment.

Do you know how to handle complaints and allegations? Are your policies and procedures up-to-date? Are you creating a safe environment for all your employees so that you can attract and retain a diverse workforce that feels respected and included?

This webinar will review the relevant laws and definitions governing workplace discrimination and harassment, clarify the obligations of management and supervisors, review case studies, and discuss how these laws and obligations intersect in the context of a creative work environment.

  • What constitutes discrimination and harassment?

  • What is a hostile work environment?

  • When does bullying cross the line into illegal harassment?

  • What are the obligations of management and supervisors to recognize and prevent harassment?

  • What steps can your company take to prevent harassment and help create a safe work environment?

  • What’s the first thing to do on receipt of a complaint?

The Art and Science of Networking for Agency Women

Get to the next level in your career with networking!

  • Learn tools to assess the strengths and weaknesses of your current network.
  • Uncover strategies to help you expand your network in a meaningful way.
  • Utilize networking meetings and follow-ups to your advantage.

Selling Creative Work to Clients

Learn to better sell your creative work to clients and communicate it’s value!

  • Help your clients personally relate to your creative work.
  • Discover tools for being persuasive in your sales conversation.
  • Establish credibility in the mind of your client.

Best Practices on Delivering Operational Efficiencies That Drive Profitability (2015)

This course will leave you with some excellent best practices to start implementing now.

  • Streamline agency-wide processes
  • Create actionable project data
  • Improve agency-wide reporting
  • Improve client and employee satisfaction

User Experience Design

Learn the basics of great UX design!

  • Discover what “user experience” is, and why it’s important.
  • Learn what makes great UX.
  • Bring this thinking into your agency!

New Leadership Skills for Client Service Professionals

Develop the right skillset and mindset to deliver the marketing leadership agencies need!

  • Explore the new leadership skills that marketing professionals need.

  • Learn how agency-client relationships have changed over the past 10 years.

  • Look ahead to the mindset you’ll need to be successful in the future.

Social Media ROI

Learn the impact of social media on business!

  • Discover the evolving landscape of social media for agencies.
  • Learn what metrics to monitor in order to track your success.
  • Real-world examples and case studies!

AppChoices: Getting Clients Mobile with Consumer Privacy

Conquer the mobile app trend with effective data privacy for your clients!

  • Learn about the Digital Advertising Alliance.
  • Design an action plan to create DAA compliant mobile advertising programs.
  • Discover the AppChoices suite as an option for responsible mobile advertising.

Understanding Chemistry with Clients

Do you have strong client relationships? In our world, chemistry is everything.

  • Discover why a good personal chemistry is critical to agency-client relationships.

  • Uncover the different personality profiles and how to identify them.

  • Modify behavior to improve relationships and create lifelong clients.

How to Increase Your Impact in Meetings

Increase your impact in meetings and up your influence at work!

  • Increase your speaking time with preparation strategies.

  • Build alliances on your team.

  • Hold the floor for longer using proven tactics.

 

Cross-Selling Agency Services: How to Introduce New Ideas and Initiatives and Move Clients to “Yes!” (2015)

Market your brilliant ideas and get your clients on board!

  • Recognize different levels of client need

  • Communicate the value of your idea with tangible benefits

  • Keep a client committed for the long-haul

Content Rights Management: “Rules of the Road” for Social Media

Stay informed about content rights when it comes to your client’s social media!

  • Deal with offensive or inappropriate content.

  • Learn about copyright infringement.

  • Understand native advertising.

The New Rules of Mobile Advertising: Hyperlocal Targeting or Bust

Harness hyperlocal targeting capabilities on mobile!

  • Understand how hyperlocal advertising works on mobile.

  • Learn about conversion tracking.

  • Discover creative techniques to find your best audience.

An Introduction to Beacon Technology and the Marketplace Opportunity

Explore the world of Beacon Marketing for retailers and brand advertisers!

  • Discover what a beacon is, and how it can empower retailers to provide a better customer experience.

  • Prepare yourself to better support clients adopting this new technology.

Programmatic 101

Start targeting your advertising with programmatic buying!

  • Learn what a programmatic ad-buying platform is.

  • Discover the ways programmatic buying solves problems for your clients.

  • Practical applications that can help you boost conversion.

How To Write an Annual New Biz Plan

Are you ready to perfect your annual new business strategy?

  • Learn to focus on creating a new business strategy in Q4.

  • Understand the basics of managing your team and giving them the information they need to succeed.

  • Uncover how to best manage your timeline.

Content Marketing Strategy: Hints & Best Practices

Create a content strategy that matches your business goals!

  • Learn what excellent content strategy looks like.

  • Create great content through social listening.

  • Master advanced content creation tips.

Branded Content and Native Advertising

Use native advertising and branded content as marketing options for your clients!

  • Learn the different definitions of native advertising and how they impact your marketing strategy.
  • Discover practical knowledge that will help you define what’s best for your client.
  • Redefine your business model to adeptly serve savvier customers.

Stay on Top of YouTube’s Biggest Trends

In this course you will be presented with three top trending videos on YouTube from the past quarter that your audience is watching. The videos were handpicked as the most influential and impactful videos, representative of broader trends surfacing on YouTube. 
 
But what does this mean for agencies and their brands? With a series of discussion questions, we invite advertising creatives and media planners to unpack these trends and consider implications for future marketing opportunities.