As a 4A's Member With a 4A's Membership, you receive complimentary access to a handful of on-demand courses you can access below.
If you are interested in learning more about your 4A's Member Benefits, you can click here to learn more.
Learn to negotiate your compensation with confidence!
Thought-leader Tim Williams, Ignition Consulting Group, guides agencies to make pricing a core competency
Set the optimal prices for your work - and get your clients to pay it!
Incorporate pricing psychology into your marketing
Expand your Google Analytics skills to improve your marketing strategy!
Better understand how your work generates income to fully comprehend the profitability of your agency!
Prove the return on investment with social media marketing!
Review the most critical tech trends of 2015!
Are you ready to find success as an agency manager?
Having a creative idea isn’t enough. Learn how to sell your idea and achieve maximum business potential!
Get ready to truly connect with your target audience with effective and impactful communication!
Learn to leverage your LinkedIn profile to get more leads and build your brand!
Learn about how video impacts your ad experience, measurement, and strategy in this exclusive course!
Take a closer look at Gartner’s study on marketing analytics!
Business is changing - and agencies are struggling to gain new business. Learn how to use social media to influence decision makers and grow!
Brands want to execute people-based marketing across all channels and devices. How do we know? The largest brands have told us so, and studies by Morar Research confirm that 84% of marketers agree. Driving this demand is the need for more effective audience targeting, more precise and accurate measurement, and a more seamless brand experience across all consumer touchpoints. And these marketers are looking to agencies for help.As the people on the front lines, it’s up to agencies to guide brands toward success, and that starts with leveraging the people-based marketing tactics that are working so well on Facebook—everywhere else, too. In this webinar learn how people-based marketing has to power to level-up your marketing, including use cases from agencies already seeing success.
You’re under constant pressure to generate the most impactful video advertising results for your clients—and that’s why you can’t afford to judge a campaign’s success on impressions or clicks alone.
Surveys show that over 50% of women in advertising report experiencing sexual harassment.
Do you know how to handle complaints and allegations? Are your policies and procedures up-to-date? Are you creating a safe environment for all your employees so that you can attract and retain a diverse workforce that feels respected and included?
This webinar will review the relevant laws and definitions governing workplace discrimination and harassment, clarify the obligations of management and supervisors, review case studies, and discuss how these laws and obligations intersect in the context of a creative work environment.
What constitutes discrimination and harassment?
What is a hostile work environment?
When does bullying cross the line into illegal harassment?
What are the obligations of management and supervisors to recognize and prevent harassment?
What steps can your company take to prevent harassment and help create a safe work environment?
What’s the first thing to do on receipt of a complaint?
Get to the next level in your career with networking!
Use native advertising and branded content as marketing options for your clients!
Learn the basics of great UX design!
Develop the right skillset and mindset to deliver the marketing leadership agencies need!
Explore the new leadership skills that marketing professionals need.
Learn how agency-client relationships have changed over the past 10 years.
Look ahead to the mindset you’ll need to be successful in the future.
Learn the impact of social media on business!
Conquer the mobile app trend with effective data privacy for your clients!
Do you have strong client relationships? In our world, chemistry is everything.
Discover why a good personal chemistry is critical to agency-client relationships.
Uncover the different personality profiles and how to identify them.
Modify behavior to improve relationships and create lifelong clients.
Increase your impact in meetings and up your influence at work!
Increase your speaking time with preparation strategies.
Build alliances on your team.
Hold the floor for longer using proven tactics.
Market your brilliant ideas and get your clients on board!
Recognize different levels of client need
Communicate the value of your idea with tangible benefits
Keep a client committed for the long-haul
Stay informed about content rights when it comes to your client’s social media!
Deal with offensive or inappropriate content.
Learn about copyright infringement.
Understand native advertising.
Harness hyperlocal targeting capabilities on mobile!
Understand how hyperlocal advertising works on mobile.
Learn about conversion tracking.
Discover creative techniques to find your best audience.
Explore the world of Beacon Marketing for retailers and brand advertisers!
Discover what a beacon is, and how it can empower retailers to provide a better customer experience.
Prepare yourself to better support clients adopting this new technology.
Start targeting your advertising with programmatic buying!
Learn what a programmatic ad-buying platform is.
Discover the ways programmatic buying solves problems for your clients.
Practical applications that can help you boost conversion.
Are you ready to perfect your annual new business strategy?
Learn to focus on creating a new business strategy in Q4.
Understand the basics of managing your team and giving them the information they need to succeed.
Uncover how to best manage your timeline.
Create a content strategy that matches your business goals!
Learn what excellent content strategy looks like.
Create great content through social listening.
Master advanced content creation tips.