Finance/Legal

16 Item(s)

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AppChoices: Getting Clients Mobile with Consumer Privacy

Free for 4A's Members / Non-4A's Members: $221

Conquer the mobile app trend with effective data privacy for your clients!

  • Learn about the Digital Advertising Alliance.

  • Design an action plan to create DAA compliant mobile advertising programs.

  • Discover the AppChoices suite as an option for responsible mobile advertising.

Negotiating With Brands & Procurement

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Be ready to answer questions from brands and negotiate like a pro!

  • Understand what types of questions are coming your way.

  • Learn to prepare adequately.

  • Preemptively head off objections that could occur during the negotiation.

Sweepstakes, Contests & Promotions

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the legal ramifications of promotions, and what your agency can do to protect itself!

  • Learn the do’s and don’t’s of consumer promotion activity.

  • Gain insight into the complicated world of promotion regulation.

In’s and Out’s of Content Marketing

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the legal elements of content creation and strategy for agencies!

  • Learn regulatory requirements associated with content marketing.

  • Gain important background on legal implications.

  • Uncover regulatory risks of specific content media programs.

Key Mistakes with Agency Contracts

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Don’t leave your agency exposed to unexpected liabilities!

  • Understand how contracts put you at risk.

  • Learn key provisions to include.

  • Gain essential information that will help you protect yourself and the agency in the future.

Strategies for Selling Your Agency

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

An excellent plan today will help you sell your agency tomorrow!

  • Understand that there are more buyers than you think.

  • Learn to navigate sales price.

  • Discover how potential owners can change.

 

Social Media Dynamics

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the legalese behind social media dynamics!

  • Learn your social media rights.

  • Uncover the risks you take - and how to protect yourself.

  • Tune in for lessons learned and real-world examples.

Understanding & Leveraging Intellectual Property

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Intellectual property is a key element for any agency - learn more about it!

  • Understand how IP is protected.

  • Discover new ways to structure terms and agreements.

  • Uncover what IP is and what it isn’t.

 

The Legal & Regulatory Environment

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Brush up on your legal expertise with this course!

  • Learn about how the First Amendment impacts your strategy.

  • Gain a deeper understanding of regulation.

  • Take protective measures to keep your agency safe.

 

Becoming a Highly Profitable Agency

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn the tried and true tactics other 4A’s members have used to become profitable!

  • Understand that changes take time - and what you can do to accelerate them.

  • Embrace the advice from other 4A’s members.

  • Utilize the resources available to you.

 

C-Suite Series: Building a Focused Business Plan

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Create a focused business plan for your agency with these tips!

  • Learn to start a strong business plan.

  • Understand the best ways to organize your plan to drive business decisions.

  • Implement the tips in this course to stay operational.

C-Suite Series: Achieving Financial Success

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to turn your agency into a highly profitable dynamo!

  • Understand how agency and personal financial planning go hand in hand.

  • Embrace agency best-practices.

  • Discover how to successfully develop a succession plan.

 

Hacking Agency Compensation

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Rethink what you truly sell in order to boost your compensation!

  • Understand why the “billable” hour isn’t a true unit of value.

  • Uncover the value you truly provide to your clients.

  • Learn to sell more professionally to boost your credibility.

Conflict Management: How to Negotiate with Clients

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Master the art of negotiating with clients!

  • Learn to maintain a productive dialogue.

  • Understand the five main conflict-management modes.

  • Avoid the “us versus them” perspective.

Agency Financial Relationships: What You Need to Know

Free for 4A's Members / Non-4A's Members: $221

Better understand how your work generates income to fully comprehend the profitability of your agency!

  • Understand the basics of your agency’s financial underpinnings.

  • Learn to protect your agency’s financial interests.

  • Discover new tactics for talking money with clients.

Improving Profitability Via Timesheets

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Educate your staff on the importance of time sheets and use them more effectively!

  • Understand why time sheets are important.

  • Learn to effectively communicate with employees.

  • Create a system that’s painless for everyone to use.