Digital/Technology

17 Item(s)

per page

User Experience Design

Free for 4A's Members  / Non-4A's Members: $221

Learn the basics of great UX design!

  • Discover what “user experience” is, and why it’s important.

  • Learn what makes great UX.

  • Bring this thinking into your agency!

Agile Marketing for Personalization

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Personalization is no longer trendy. It’s now table stakes to allow brands to speak to their audiences on a one-to-one basis. While the scale personalization enables is potentially endless, the work that goes into supporting it needs to be sustainable. As is true with all transformations, personalization requires a change in process and potentially even in culture. During this session, you’ll learn why an agile process is critical to the success of personalization and how to start to implement it within your organization.

Stay on Top of YouTube’s Biggest Trends

Free for both 4A's Members and Non-4A's Members

In this course you will be presented with three top trending videos on YouTube from the past quarter that your audience is watching. The videos were handpicked as the most influential and impactful videos, representative of broader trends surfacing on YouTube. 
 
But what does this mean for agencies and their brands? With a series of discussion questions, we invite advertising creatives and media planners to unpack these trends and consider implications for future marketing opportunities. 

Beyond Impressions: How to Make Your Video Ad Results Stand Out from the Pack

 Free for both 4A's Members and Non-4A's Members

You’re under constant pressure to generate the most impactful video advertising results for your clients—and that’s why you can’t afford to judge a campaign’s success on impressions or clicks alone.

  • Why current standards for video advertising success are limited—and the metrics you should be focusing on instead

  • Why the video dominance of Facebook and Google has been vastly overstated

  • How to leverage video to engage in two-way conversations with consumers, allowing you to learn more about your clients’ target audiences and serve them content that’s more likely to convert

How to Use Social Media to Attract New Business (2015)

Free for 4A's Members / Non-4A's Members: $221

Business is changing - and agencies are struggling to gain new business. Learn how to use social media to influence decision makers and grow!

  • Michael Gass provides students with a unique inbound marketing plan to promote growth.

  • Access decision makers directly through targeted social media campaigns.

  • Create appealing content that drives traffic and conversion.

The Impact of Digital on Client Business

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn the basic digital marketing skills every agency professional should know!

  • Understand the importance of SEO and PPC.

  • Gauge the impact of digital on client business.

  • Discover how to build a powerful CRM.

How Blockchain Creates A New Digital Age

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Uncover the secrets of blockchain in this new course!

  • Know the basics of blockchain.

  • Understand its origins.

  • Discover how you can apply it to your agency’s strategy.

 

Creating a Culture of Innovation

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Future proof your organization with formal innovation efforts!

  • Learn to build an innovation plan that works for you.

  • Understand how to gain executive buy-in.

  • Explore different funding methods that could work for you.

Core Principles of E-commerce

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Discover the core principles of e-commerce to drive success!

  • Optimize filling out forms.

  • Understand how mobile has changed the e-commerce landscape.

  • Learn the role that online shopping plays in the life of the consumer.

 

Customer Relationship Management

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Combine best CRM practices with major digital channels to optimize your campaigns!

  • Learn the importance of CRM - what it is, what it isn’t, and how you can use it in your agency.

  • Understand the key platforms that drive CRM success.

Analytics, Measurement & Optimization

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Maximize the impact of your campaign with KPIs!

  • Understand how to approach measurement.

  • Gain a deeper understanding of how a funnel framework operates.

  • Define conversion events and goals.

 

Digital Optimization to the Next Level

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Are you building the best digital experience possible?

  1. Capture the proper Voice of Customer in testing.

  2. Learn to use behavioral segmentation to create a framework for improvement.

  3. Gain a deeper understanding of the role that analytics play.

 

The Must Know On Social Media

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to navigate our digital, community-driven world with social media!

  • Understand how to build communities on social media platforms.

  • Uncover which platforms attract consumers and drive engagement.

  • Develop a plan with reasonable KPIs for your client.

 

Don’t Be Left Behind in Mobile

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Mobile advertising is the way of the future - stay up to date with this course!

  • Understand how consumers use mobile devices, and how they can be marketed to.

  • Learn the key role that mobile plays in a consumer’s journey.

 

The Importance of SEO & PPC

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn the basics of SEO and PPC and how they impact your client’s business!

  • Understand the basics of search engine optimization.

  • Discover how to implement these concepts to your client strategies.

  • Use simple search tools to help build keyword lists.

 

Current and Future Possibilities with AR/VR

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how AR and VR can help you build a digital presence!

  • Understand how AR and VR technologies are being used in today’s marketplace.

  • Learn the wide range of platforms you can use.

  • Discover immediate opportunities that will have the biggest impact.

What Advertisers Need to Know About AR and VR

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

The interactive future starts now. 2018 is set to be the year of AR, with more brands starting to release interactive content that layers on top of the physical world. But brands can't just put out the same old games and filters -- they need to think strategically about how to tell stories in AR and let users explore and customize content. They also need to be ready for when WebAR releases live this year, as this will mean the vast majority of consumers will have access to the tech -- no app required. Friends With Holograms has been a leader in the space and can offer guidance on how to make amazing AR content.

  • Best practices for creating great augmented reality and virtual reality content that leaves an impression 

  • How to decide if AR is right for your campaign

  • Why WebAR will revolutionize content delivery for brands

  • How to use VR to make a customer feel present and involved

  • How to create VR experiences customers will want to use