Digital/Technology

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User Experience Design

Learn the basics of great UX design!

  • Discover what “user experience” is, and why it’s important.
  • Learn what makes great UX.
  • Bring this thinking into your agency!

Creating a Culture of Innovation

Future proof your organization with formal innovation efforts!

  • Learn to build an innovation plan that works for you.
  • Understand how to gain executive buy-in.
  • Explore different funding methods that could work for you.

How Blockchain Creates A New Digital Age

Uncover the secrets of blockchain in this new course!

  • Know the basics of blockchain.
  • Understand its origins.
  • Discover how you can apply it to your agency’s strategy.

 

The Impact of Digital on Client Business

Learn the basic digital marketing skills every agency professional should know!

  • Understand the importance of SEO and PPC.
  • Gauge the impact of digital on client business.
  • Discover how to build a powerful CRM.

How to Use Social Media to Attract New Business (2015)

Business is changing - and agencies are struggling to gain new business. Learn how to use social media to influence decision makers and grow!

  • Michael Gass provides students with a unique inbound marketing plan to promote growth.
  • Access decision makers directly through targeted social media campaigns.
  • Create appealing content that drives traffic and conversion.

Open Access: Unlimited On-Demand Webinars for 1-Year

Note: This is only available for 4A's Members

Purchase access to the entire catalog of 4A's on-demand training for 1-Year

  • More than 200+ on-demand courses from industry thought leaders
  • The cost includes unlimited access for 1 user for an entire year
  • This gives you the maximum flexibility to plan and deliver your learning needs for the year

Beyond Impressions: How to Make Your Video Ad Results Stand Out from the Pack

You’re under constant pressure to generate the most impactful video advertising results for your clients—and that’s why you can’t afford to judge a campaign’s success on impressions or clicks alone.

  • Why current standards for video advertising success are limited—and the metrics you should be focusing on instead
  • Why the video dominance of Facebook and Google has been vastly overstated
  • How to leverage video to engage in two-way conversations with consumers, allowing you to learn more about your clients’ target audiences and serve them content that’s more likely to convert

Stay on Top of YouTube’s Biggest Trends

In this course you will be presented with three top trending videos on YouTube from the past quarter that your audience is watching. The videos were handpicked as the most influential and impactful videos, representative of broader trends surfacing on YouTube. 
 
But what does this mean for agencies and their brands? With a series of discussion questions, we invite advertising creatives and media planners to unpack these trends and consider implications for future marketing opportunities. 

Agile Marketing for Personalization

Personalization is no longer trendy. It’s now table stakes to allow brands to speak to their audiences on a one-to-one basis. While the scale personalization enables is potentially endless, the work that goes into supporting it needs to be sustainable. As is true with all transformations, personalization requires a change in process and potentially even in culture. During this session, you’ll learn why an agile process is critical to the success of personalization and how to start to implement it within your organization.

Core Principles of E-commerce

Discover the core principles of e-commerce to drive success!

  • Optimize filling out forms.
  • Understand how mobile has changed the e-commerce landscape.
  • Learn the role that online shopping plays in the life of the consumer.

 

Customer Relationship Management

Combine best CRM practices with major digital channels to optimize your campaigns!

  • Learn the importance of CRM - what it is, what it isn’t, and how you can use it in your agency.
  • Understand the key platforms that drive CRM success.

2015 Digital Trends Roundup and the Forecast for 2016

Review the most critical tech trends of 2015!

  • Discover how connected tech began rocking the marketplace.
  • Understand the impact of mobile on advertising.
  • Check out a round-up of all the best trends of 2015.

Selling Innovation To Traditional Industry Clients

Clients know they need to do more with less. But without a scalable technology infrastructure, that’s really hard to do. Investing in infrastructure — on your own or through partnerships — is the way to improve customer engagement and conversion, streamline processes and boost ROI for your clients. During this session, you’ll learn how to use innovative approaches to help your clients solve digital marketing problems and validate results using tried-and-true methodologies.

  • The landscape of what’s possible

  • Patience, a virtue and a curse: how to help your client understand the requirements and pace of transformation

  • How to work with clients to understand and set new KPIs

  • Two successes and a failure: a quick look at three transformation attempts, two worked and why one failed

 

 

 

Current and Future Possibilities with AR/VR

Learn how AR and VR can help you build a digital presence!

  • Understand how AR and VR technologies are being used in today’s marketplace.
  • Learn the wide range of platforms you can use.
  • Discover immediate opportunities that will have the biggest impact.

The Importance of SEO & PPC

Learn the basics of SEO and PPC and how they impact your client’s business!

  • Understand the basics of search engine optimization.
  • Discover how to implement these concepts to your client strategies.
  • Use simple search tools to help build keyword lists.

 

Don’t Be Left Behind in Mobile

Mobile advertising is the way of the future - stay up to date with this course!

  • Understand how consumers use mobile devices, and how they can be marketed to.
  • Learn the key role that mobile plays in a consumer’s journey.

 

The Must Know On Social Media

Learn to navigate our digital, community-driven world with social media!

  • Understand how to build communities on social media platforms.
  • Uncover which platforms attract consumers and drive engagement.
  • Develop a plan with reasonable KPIs for your client.

 

Digital Optimization to the Next Level

Are you building the best digital experience possible?

  1. Capture the proper Voice of Customer in testing.
  2. Learn to use behavioral segmentation to create a framework for improvement.
  3. Gain a deeper understanding of the role that analytics play.

 

Analytics, Measurement & Optimization

Maximize the impact of your campaign with KPIs!

  • Understand how to approach measurement.
  • Gain a deeper understanding of how a funnel framework operates.
  • Define conversion events and goals.

 

What Advertisers Need to Know About AR and VR

What Will You Learn

  • Best practices for creating great augmented reality and virtual reality content that leaves an impression 
  • How to decide if AR is right for your campaign
  • Why WebAR will revolutionize content delivery for brands
  • How to use VR to make a customer feel present and involved
  • How to create VR experiences customers will want to use