Communications

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Mastering Workplace Conversations: Decoding Feedback

Fearlessly share your opinion and get valuable feedback!

  • Understand how to ask questions and grow your relationships
  • Craft excellent delivery of your ideas

How to Work with Different Agency Personalities

Embrace your teammates and encourage an inclusive workplace culture!

  • Understand that nobody’s career path is the same - and that all ideas should be embraced and celebrated.
  • Learn to work with different personalities.
  • Build successful, lasting partnerships.

Develop a Strategy to Leading Your Client

Think ahead, lead your team, and make clients happy!

  • Understand what clients want, and how you can lead your team to deliver expanded, more profitable ideas.

  • Learn what’s expected of every high-performing account leader.

  • Discover how to capture the insights that matter.

Pushing Clients Beyond Their Comfort Zone

Launch your client’s brand and develop an authentic voice!

  • Understand how social platforms support your client’s brand.
  • Discover why an authentic voice is critical to any brand.
  • Learn to support business objectives while driving traffic and without breaking your client’s authentic voice.

How to Move Clients to “Yes!” in Your Presentations

Learn to overcome nerves and move your clients to the “Yes” stage!

  • Understand what causes nervousness before a presentation.

  • Create a presentation where your ideas are easy to understand (and agree with).

  • Discover when to create client questions and how to engage them throughout your presentation.

 

Building Rapport with Clients

Use psychological principles to build a rapport with your clients!

  • Learn your own preferred communication styles.
  • Understand the most common communication styles of clients.
  • Build strategies for effectively communicating with clients who have communication styles that clash with your own.

 

Engage With Moving Audiences

In our connected world, you need to tell brand stories that your consumer can relate to!

  • Learn to plan out of home experiences for consumers.
  • Discover how to leverage the creative potential of mobile advertising.
  • Uncover how to use mobile and location data to increase impact.

 

Channeling Your Inner Champion

Grow your agency as if you’re going to sell it - regardless of your future plans!

  • Reduce apprehension by researching your conversation ahead of time.
  • Learn to keep cool - even if you feel defensive.

Open Access: Unlimited On-Demand Webinars for 1-Year

Note: This is only available for 4A's Members

Purchase access to the entire catalog of 4A's on-demand training for 1-Year

  • More than 200+ on-demand courses from industry thought leaders
  • The cost includes unlimited access for 1 user for an entire year
  • This gives you the maximum flexibility to plan and deliver your learning needs for the year

Media Relations Essentials: Present Like A Champ

What Will You Learn

  • How to refine a message for the media/public

  • How to build Confidence through body language

  • The Do’s and dont’s for print and broadcast interviews

  • Tips for doing webinars

  • Public speaking tips for podiums, panels or internal meetings

Who Should Attend

  • Communication Directors, Senior Executives

  • Senior level agency professionals looking to improve their outward facing communications skills

Rock Your LinkedIn Profile

Learn to leverage your LinkedIn profile to get more leads and build your brand!

  • Understand the importance of a strong professional brand on social media.
  • Discover how to create a rockstar profile.
  • Use your profile to continue growing your brand and reputation!

Persuasive Writing for New Business

Ditch the traditional, ho-hum pitch and spice things up with these techniques!

  • Master a simple five-step process for better writing and editing.
  • Focus on the role of “boilerplate” content and how to more effectively incorporate it into your work.
  • Embrace the most important element of writing - ruthless editing.

Understanding Chemistry with Clients

Do you have strong client relationships? In our world, chemistry is everything.

  • Discover why a good personal chemistry is critical to agency-client relationships.

  • Uncover the different personality profiles and how to identify them.

  • Modify behavior to improve relationships and create lifelong clients.

How to Increase Your Impact in Meetings

Increase your impact in meetings and up your influence at work!

  • Increase your speaking time with preparation strategies.

  • Build alliances on your team.

  • Hold the floor for longer using proven tactics.

 

Beat the Robots: Ace the Turing Test

What Will You Learn

  • The secrets to making attention-getting, memorable live presentations that emotionally engage audiences
  • Ways and benefits of adding emotion to powerpoint and other typically data-heavy media presentations
  • How to edit ruthlessly, using images instead of words to make your audiences feel and act the way you intend

Who Should Attend

  • Anyone who worries that their job could become redundant due to advances in artificial intelligence
  • Anyone who worries that their job could become redundant due to lower-wage outsourcing
  • In other words, EVERYONE

Meetings, Pitches, Presentations, Negotiations: Selling Your Work and Selling Yourself

All too often we don't present ourselves, or our work, in the right way, and this has a profound effect on our success.

What Will You Learn

  • How to present yourself in such a way that your recommendations sell themselves
  • How to build your profile in your industry
  • To assess the value you bring to your agency, and how to use it to your benefit
  • How to make yourself heard, and have your ideas acted on

Managing Nerves during Presentations, Pitches & Q&A

Ban the nerves you feel before client interactions with these expert tips!

  • Learn common nerve triggers and how to avoid them.
  • Create a nerve management plan.
  • Understand communication tactics to present a calm exterior.

Story Hero! The Art of Storytelling

Learn how to implement storytelling in the agency environment!

  • Understand the basics of story structure and the elements of a good story.
  • Implement a step-by-step process for storytelling.
  • Bonus: receive follow-up worksheets!

Beat the Robots: The Gatekeepers Are Human Too

What Will You Learn

  • The many features and characteristics that all great stories have in common
  • How to craft your own stories using the same tools that great writers have used in literature, drama and business
  • How to use stories to persuade and influence audience opinion and behavior

Who Should Attend

  • Anyone who worries that their job could become redundant due to advances in artificial intelligence
  • Anyone who worries that their job could become redundant due to lower-wage outsourcing
  • In other words, EVERYONE

The Principles of Code for Communicators

Embrace the role of coding in your digital world!

  • Learn what goes into a website.
  • Understand what front-end languages are commonly used in website interactions.
  • Know basic elements of CSS and HTML.

The Big Fish Experience: How to Create Compelling Arguments in Your Presentation

The success of every idea depends on the strength of how it’s presented. We’ve all had that one “big idea” – that passion project we’ve worked through the night and into the morning. Everyone has felt the drive that comes with it, and the desire to see it come to life. However, the next groundbreaking idea can’t be hindered or ignored just because it was presented badly. That’s why, in this presentation, Kenny Nguyen of ThreeSixtyEight details the process of how they craft engaging content through interactive exercises for some of the world’s biggest brands and game changing startups.

What Will You Learn

  • How to craft a compelling big idea to challenge your audience
  • How to develop an effective call to action
  • How to build a more cohesive structure for your presentation through an easy mind mapping process
  • Strategies to best open and close your presentation