Do you have strong client relationships? In our world, chemistry is everything.
Discover why a good personal chemistry is critical to agency-client relationships.
Uncover the different personality profiles and how to identify them.
Modify behavior to improve relationships and create lifelong clients.
Non-Member: $899 | 4A's Member: $630 (login with your 4A's profile to see member pricing)
Ad Agency New Business Training revolutionized. On-demand winning content straight to your conference room. Everything your agency needs to know about how to win new business in 10 separate training modules.
Note: This is only available for 4A's Members
Purchase access to the entire catalog of 4A's on-demand training for 1-Year
Stop chasing new business - reframe your position and have new business chase you!
Business is changing - and agencies are struggling to gain new business. Learn how to use social media to influence decision makers and grow!
Learn how to consistently generate excellent leads!
Stand out from the crowd with these proven strategies!
Start converting as a result of your expertly crafted proposals!
Create innovative solutions to position your clients as disruptors!
Use customer and technology insights to discover opportunities for innovation.
Develop an effective Client Innovative Workshop.
Turn innovation into new scopes of work!
Ditch the traditional, ho-hum pitch and spice things up with these techniques!
Are you ready to perfect your annual new business strategy?
Learn to focus on creating a new business strategy in Q4.
Understand the basics of managing your team and giving them the information they need to succeed.
Uncover how to best manage your timeline.
Agencies that have thriving, highly functional new business operations share some common characteristics. Despite what you might expect, they don’t involve hard-core sales tactics or esoteric techniques. In fact, they’re based on straightforward practices that any agency can master.
In this course, you’ll discover what those common characteristics are, why they lead to winning high-quality business, and how you can cultivate those qualities within your own agency.
What Will You Learn
The formula for a good “elevator pitch” and why it’s the one marketing tool you can’t do without
A framework for determining how much you can afford to investment in pitching
Why storytelling is an agency’s secret sales weapon – and what you need to do to master it
How to leverage the strengths of your team to build a strong business development practice, no matter the size of your agency
How to choose the right tactics you can sustain over time to meet your goals