Account Management

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Getting Your Price: How to Successfully Negotiate Compensation with Clients (2015)

Learn to negotiate your compensation with confidence! 

  • Thought-leader Tim Williams, Ignition Consulting Group, guides agencies to make pricing a core competency

  • Set the optimal prices for your work - and get your clients to pay it!

  • Incorporate pricing psychology into your marketing

 

Coffee Break Video Series: Managing My Everyday Work

Managing your day-to-day workload and keeping your clients informed along the way is not an easy task, to say the least. Yet it’s one of the most critical skill areas needed in order to be an effective account or project manager. 

Managing My Everyday Work is a four-part microlearning course designed to develop and enhance your workflow management and client communication skills. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session. 

This course is part of the Coffee Break Video Series from Wild Blue Yonder.

What Will You Learn

  • How to plan and conduct a productive meeting

  • How to keep clients informed about projects without making extra work for you

  • What to do when something goes wrong on a client project

  • Time management tips and techniques for working more efficiently

Coffee Break Video Series: Bringing New Ideas to Clients

Knowing when and how to bring new ideas and recommendations to clients are important skills for any agency account manager. And when it comes time to present new ideas to clients, your voice and body language can either help or hurt your chances of getting your clients to say “yes.”

Bring New Ideas to Clients  is a four-part microlearning course designed to develop and enhance your ability to evaluate and sell new ideas to clients. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session.

This course is part of the Coffee Break Video Series from Wild Blue Yonder.

What Will You Learn:

  • How to evaluate creative work

  • When to introduce new ideas to clients

  • How to develop a strategy for selling ideas

  • What your voice and body language communicate to clients

Coffee Break Series: Managing the Client Relationship

Successful management of client relationships can be very challenging in our business. Yet it can be one of the most rewarding areas of your career development when you master critical client relationship skills.

Managing the Client Relationship is a four-part microlearning course designed to develop and enhance your client relationship management skills. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session.

This course is part of the Coffee Break Video Series from Wild Blue Yonder.    

What Will You Learn

  • The five most important responsibilities of account leaders

  • How to earn credibility with clients

  • Negotiating tough topics with clients

  • How to manage client expectations

Open Access: Unlimited On-Demand Webinars for 1-Year

Note: This is only available for 4A's Members

Purchase access to the entire catalog of 4A's on-demand training for 1-Year

  • More than 200+ on-demand courses from industry thought leaders
  • The cost includes unlimited access for 1 user for an entire year
  • This gives you the maximum flexibility to plan and deliver your learning needs for the year

How to Move Clients to “Yes!” in Your Presentations

Learn to overcome nerves and move your clients to the “Yes” stage!

  • Understand what causes nervousness before a presentation.

  • Create a presentation where your ideas are easy to understand (and agree with).

  • Discover when to create client questions and how to engage them throughout your presentation.

 

Using Compelling Stories to Persuade Clients

Start earning more business with storytelling!

  • Learn to construct a perfect business story.

  • Find sources for your stories to give them credibility and background.

  • Use voice and gesture to tell your stories convincingly!

 

How to Manage the People Who Don’t Report to You

Learn to lead across departments!

  • Master the development of mutually beneficial cross-department relationships.

  • Understand how to avoid leadership pitfalls when working with other teams.

  • Discover how to communicate effectively with direct reports.

Develop a Strategy to Leading Your Client

Think ahead, lead your team, and make clients happy!

  • Understand what clients want, and how you can lead your team to deliver expanded, more profitable ideas.

  • Learn what’s expected of every high-performing account leader.

  • Discover how to capture the insights that matter.

Selling Innovation To Traditional Industry Clients

Clients know they need to do more with less. But without a scalable technology infrastructure, that’s really hard to do. Investing in infrastructure — on your own or through partnerships — is the way to improve customer engagement and conversion, streamline processes and boost ROI for your clients. During this session, you’ll learn how to use innovative approaches to help your clients solve digital marketing problems and validate results using tried-and-true methodologies.

  • The landscape of what’s possible

  • Patience, a virtue and a curse: how to help your client understand the requirements and pace of transformation

  • How to work with clients to understand and set new KPIs

  • Two successes and a failure: a quick look at three transformation attempts, two worked and why one failed

 

 

 

3 Steps to Learn How to Innovate

Create innovative solutions to position your clients as disruptors!

  • Use customer and technology insights to discover opportunities for innovation.

  • Develop an effective Client Innovative Workshop.

  • Turn innovation into new scopes of work!

Conflict Management: How to Negotiate with Clients

Master the art of negotiating with clients!

  • Learn to maintain a productive dialogue.

  • Understand the five main conflict-management modes.

  • Avoid the “us versus them” perspective.

Cross-Selling Agency Services: How to Introduce New Ideas and Initiatives and Move Clients to “Yes!” (2015)

Market your brilliant ideas and get your clients on board!

  • Recognize different levels of client need

  • Communicate the value of your idea with tangible benefits

  • Keep a client committed for the long-haul

Understanding Chemistry with Clients

Do you have strong client relationships? In our world, chemistry is everything.

  • Discover why a good personal chemistry is critical to agency-client relationships.

  • Uncover the different personality profiles and how to identify them.

  • Modify behavior to improve relationships and create lifelong clients.

New Leadership Skills for Client Service Professionals

Develop the right skillset and mindset to deliver the marketing leadership agencies need!

  • Explore the new leadership skills that marketing professionals need.

  • Learn how agency-client relationships have changed over the past 10 years.

  • Look ahead to the mindset you’ll need to be successful in the future.

Developing a Client Leadership Strategy

Start thinking ahead for your clients to build long-lasting relationships!

  • Learn a method for capturing insights that can help you think ahead with your client portfolios

  • Understand the varying needs of different people in the client’s business to address future problems

  • Devise action steps that move your agency toward greater revenue growth

Coffee Break Series for Account Management

The Coffee Break Series for Account Management is led by Wild Blue Yonder. This on-demand series includes all three of the on-demand courses including: Managing the Client RelationshipManaging My Everyday WorkBringing New Ideas to Clients. You can also buy them separately if you are interested in a specific module. 

Sessions Include:

  1. Bringing New Ideas to Clients

  2. Managing My Everyday Work

  3. Managing the Client Relationship