During this session, we’ll explore the essentials of paid media – how it’s bought, sold and targeted, as well as how programmatic is changing the business and what this means for you.
As we unlock these essentials, we’ll also share the most common formats in rich and static media and how mobile is transforming the advertising industry.
Fearlessly share your opinion and get valuable feedback!
Stop allowing your unconscious bias to lead decision making!
Uncover the core principles of building a truly successful business!
Discover the core principles of e-commerce to drive success!
Empower all of your leaders to bring their best selves to the workplace!
Embrace a new work/life balance as a parent in the advertising industry!
Understand the legal ramifications of promotions, and what your agency can do to protect itself!
Utilize storytelling on your path to success!
Combine best CRM practices with major digital channels to optimize your campaigns!
Learn to build your lasting competitive business advantage!
Print magazine advertising isn’t dead - learn how to implement it for a successful strategy!
Overcome obstacles and launch yourself to success!
Learn how behavioral economics can help to define marketing problems!
You don’t need to be a media planner to develop a winning strategy!
Learn about social commerce and how you can use it to promote your brand!
Use customer insight to create a better message for your brand!
Start converting as a result of your expertly crafted proposals!
Discover how to use insights appropriately to further your agency’s strategy.
Lead yourself and others in a more successful way!
Learn how to tell stories with your design!
Create a more diverse, inclusive corporate culture!
Learn to motivate your talent using unique methods!
Discover how to create a talent strategy that has an impact!
Understand the legalese behind social media dynamics!
Bring more value to your agency by focusing on developing your talented employees!
Mobile advertising is the way of the future - stay up to date with this course!
Let’s work together to change traditional agency thinking and market to a diverse female market!
Intellectual property is a key element for any agency - learn more about it!
Brush up on your legal expertise with this course!
Learn the tried and true tactics other 4A’s members have used to become profitable!
Learn the basics of SEO and PPC and how they impact your client’s business!
Learn to navigate our digital, community-driven world with social media!
Are you building the best digital experience possible?
In this course, we explore success and examine how to predict it!
Understand the legal elements of content creation and strategy for agencies!
Start providing relentless support for the moms (and dads) at your agency!
Use psychological principles to build a rapport with your clients!
Understand the motivations of mothers in the industry to initiate positive change!
Maximize the impact of your campaign with KPIs!
Don’t leave your agency exposed to unexpected liabilities!
An excellent plan today will help you sell your agency tomorrow!
Create a focused business plan for your agency with these tips!
In our connected world, you need to tell brand stories that your consumer can relate to!
Agencies that have thriving, highly functional new business operations share some common characteristics. Despite what you might expect, they don’t involve hard-core sales tactics or esoteric techniques. In fact, they’re based on straightforward practices that any agency can master.
In this course, you’ll discover what those common characteristics are, why they lead to winning high-quality business, and how you can cultivate those qualities within your own agency.
What Will You Learn
The formula for a good “elevator pitch” and why it’s the one marketing tool you can’t do without
A framework for determining how much you can afford to investment in pitching
Why storytelling is an agency’s secret sales weapon – and what you need to do to master it
How to leverage the strengths of your team to build a strong business development practice, no matter the size of your agency
How to choose the right tactics you can sustain over time to meet your goals
The MAIP Virtual Spring Training (VST) series is a 12-week virtual webinar development course that serves as a primer to your agency experience. Webinars will cover an array of topics ranging from creative concepting, navigating race in the workplace, and more. At the end of each webinar, you will complete a comprehension quiz and feedback survey on your experiences with each session.
You must complete Virtual Spring Training by Monday, May 28, 2018, at the conclusion of the last webinar. Failure to do so may result in your invitation to attend the Face of Talent in August being revoked.
Surveys show that over 50% of women in advertising report experiencing sexual harassment.
Do you know how to handle complaints and allegations? Are your policies and procedures up-to-date? Are you creating a safe environment for all your employees so that you can attract and retain a diverse workforce that feels respected and included?
This webinar will review the relevant laws and definitions governing workplace discrimination and harassment, clarify the obligations of management and supervisors, review case studies, and discuss how these laws and obligations intersect in the context of a creative work environment.
What constitutes discrimination and harassment?
What is a hostile work environment?
When does bullying cross the line into illegal harassment?
What are the obligations of management and supervisors to recognize and prevent harassment?
What steps can your company take to prevent harassment and help create a safe work environment?
What’s the first thing to do on receipt of a complaint?