As we train the leaders of today and tomorrow, we are sharing thought leadership articles and resources to support career-long learning to support you and your agencies as life-long learners.
How to Brainstorm Your Presentation
By Kenny Nguyen, CEO/Co-Founder of ThreeSixtyEight | August 20, 2018
People frequently email us to ask how exactly do you brainstorm your content for your presentations. After receiving multiple email requests in the last couple of months, we decided to share our self-developed mind mapping technique with the world. When you are brainstorming the presentation you want to create, follow this process to mind map out your points. It’s important to remember though, that these steps come before actually practicing and/or designing your presentation. READ MORE
How to Thrive as an #ADMOM
By Brooke Lawler, Group Account Director of Midnight Oil | July 3, 2018
My first boss in advertising set the bar high. I was certain I could never navigate the work-mom-life dance with as much grace, despite her assurances that I could. Fast forward 11 years and several promotions, I am now the mom of two beautiful young boys and a blossoming career in advertising. Amazingly, having kids did not slow down my growth. In some ways, it actually propelled it. I find my mind operates at a new frequency. I now see that being a mom does give you superpowers. READ MORE
A Gold Star For Agency Mothers
By Kerry Griffin and Beryl Greenberg | June 25, 2018
Leadership are in control of making accommodations for their valued talent. Creative options are common by way of job sharing, flexible work arrangements, enhanced parental leave benefits. Additionally, agencies are investing in women’s/mother’s support networks that provide precursuary access to role models and methodologies for those affinity groups. READ MORE
Are Your Clients Seeking Growth? Fix Their Hispanic Blind Spots.
Contributed by Sandra Diaz, Founder of DIAZ&CO | June 7, 2018
Despite rising diversity and interracial marriages in the U.S., we’re still, for the most part, a segregated society. It is evident in the polarized opinions espoused in traditional news outlets and social media channels. In fact, a 2013 American Values Survey quantified the extent of the issue: the personal network of the average white American is 91% white, for black Americans it is 65% black and among Hispanic Americans, 46% Hispanic. READ MORE
Aspire to Agency Leadership? Start Your Prep Now.
Contributed by Mark Strong, CEO, Mark Strong Coaching & Training | April 4, 2018
When you first start out in your career, you might fall back on a mental habit from your early educational experience: distinguishing between days to work hard and learn, and days to relax and have fun. But if you want to get ahead in the advertising world, you’ll quickly discover that the only way to hone your skills and stand out is to approach every day—and every stage of your career—as a school day. READ MORE
The Future of Digital Advertising Is About Aligning With Your Consumer
Contributed by Tim Sims, SVP of Inventory Partnerships at The Trade Desk | March 27, 2018
Years of irrelevant marketing has made one thing clear: ads are more meaningful when tailored to consumer interests. Relevance and personalization in ads can increase consumer brand awareness, recall and affinity. It also leads to action. READ MORE