The campaign brief is the cornerstone of any customer-centric B2B or B2C marketing effort. It’s where the marketing objective, target audience, customer insight, messaging, metrics and channel approach come together in one key document that everyone will read and that will keep them on track. But let’s be honest: writing a brief isn’t easy! And writing a brief (pun intended) is even harder. This workshop will provide participants with the tools and “know how” to immediately improve their brief writing skills, resulting in briefs that are clear, insight-driven and succinct.
What You Will Learn
The foundational components of building a motivating, engaging Brief Story that will deliver results including:
How key aspects of strategic marketing planning feed into the campaign brief
How to articulate product benefits and reasons to believe
How a develop an effective channel plan
How to identify a weak brief…and how to strengthen it
How to self-evaluate your brief and diagnose issues
How to put brief tools into practice, via hands-on practice and feedback
This full-day interactive training, provides an attention-holding balance of lecture, collaborative work, individual exercises and continuous interactivity, ensuring participants walk away energized and with tools and templates they can immediately apply to their day-to-day
Want To Learn More / Purchase This Workshop?
If you’re interested in purchasing this workshop for your agency, please complete this request form and someone from the 4A’s Learning & Development Team will schedule an intro call to discuss your needs and confirm pricing
Note about pricing: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately
Noetic Consultants is a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams. We provide fresh perspectives and intelligent thinking to help you achieve your goals. We are distinct in our approach because we are culturally aware of and adaptable to your organization. We are highly adept at creating clarity where it is lacking, and act as a catalyst for your team to realize important results.