In’s and Out’s of Content Marketing

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Quick Overview

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Understand the legal elements of content creation and strategy for agencies!

  • Learn regulatory requirements associated with content marketing.

  • Gain important background on legal implications.

  • Uncover regulatory risks of specific content media programs.



In this timely and relevant session Rick Kurnit, Partner of Franfurt Kurnit Klein & Selz PC, will frame the legal and regulatory requirements associated with content marketing. 

What Will You Learn

  • What the legal regulations for content marketing are

  • What the relevant background is

  • Legal implications for advertising agencies

Who Should Attend

  • Critical knowledge for junior to mid-level advertising professionals


  • 60 minutes

Course Description

Media companies have all created Content Creation capabilities that are competing for the client’s budget. Agencies have the strategy and perspective to provide these services but need to understand the advertising legal, regulatory environment and rules that pertain to content creation and “native advertising.”

About the Thought Leader



  Rick Kurnit is the only lawyer named to Adweek’s Top 50 Executives Who Make the Wheels Turn list. Selected by Best Lawyers
  as its first New York Media Lawyer of the Year, for over ten years he has been recognized annually in its survey in six fields:
  Advertising, Copyright, Entertainment, Intellectual Property Litigation, Media, and Trademark.


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