Let’s dive in and learn how programmatic marketing works in today’s advertising world with this crash course.
What Will You Learn
About programmatic marketing in a vendor-neutral course
Retail-Time Bidding (RTB) and how it impacts the advertising space
The importance of data in real-time advertising
Who Should Attend
Programmatic is one of the hottest buzzwords in advertising today. However, complex technologies and a crowded ecosystem make it challenging for marketers to separate the signal from the noise.
This course will help you cut through the jargon and explain the mechanics of Real-Time Bidding (RTB) and what types of data and vendors you need to power your campaigns. You’ll walk away completely aware of how programmatic advertising works, and how you can apply it to your campaigns.
About the Thought Leader
Tommy Schanzer is an expert on programmatic and trainer at Quantcast who has educated thousands of advertiser and agency